Head of E-Commerce & Direct Booking Growth

Noble-House-Hotels-; Napa (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

10 days PTO annually

401K with matching

Holiday pay

Job summary

Noble House Hotels & Resorts in Napa Valley invites a results-driven Director of E‑Commerce to own and optimize the direct-booking channel for the Napa Valley Wine Train. You will oversee website development, SEO, paid media, analytics, and vendor partnerships to drive revenue and guest experiences.

You'll lead WordPress operations, implement conversion improvements, and coordinate with global teams on merchandising, pricing, and checkout flows, while ensuring best‑in‑class performance across

Qualifications

• 6+ years of experience in eCommerce or digital marketing with direct revenue ownership.
• Expert WordPress proficiency, including theme/plugin management and basic HTML/CSS/PHP troubleshooting.
• Expert-level Google Search Console proficiency for indexing and performance analysis.
• Experience managing multiple digital marketing agencies and vendors with measurable growth.
• Expert Google Ads experience with Performance Max campaigns and profitability focus.
• Advanced knowledge of GA4 and Google Tag Manager and cross‑domain tracking.
• Deep technical SEO expertise including site architecture and page speed optimization.
• Demonstrated CRO success driven by data, testing, and analytics.
• Strong financial and vendor management capabilities; able to communicate impact to leadership.

Responsibilities

• Own day-to-day eCommerce vendor relationships, website development, SEO, paid search, paid social, analytics, and direct bookings.
• Lead WordPress site improvements and content merchandising; manage technical execution with partners; oversee content and conversion priorities.
• Lead organic search strategy using Google Search Console as the truth source for indexing and performance.
• Own booking feeds and ensure direct booking links are live and prioritized on maps and search results.
• Partner with Retail and Wine Club on the online shop, pricing, promotions, and checkout flow.
• Own GA4 and GTM and conversion tracking across site, booking engine, and ad platforms.

Skills

Revenue ownership

WordPress

SEO expertise

Google Ads

GA4/GTM

Technical SEO

CRO

Vendor management

Tools

HTML/CSS

PHP basics

Google Search Console

Google Analytics 4

Google Tag Manager

Looker Studio

BigQuery

Job description

Noble House Hotels & Resorts in Napa Valley invites a results-driven Director of E‑Commerce to own and optimize the direct-booking channel for the Napa Valley Wine Train. You will oversee website development, SEO, paid media, analytics, and vendor partnerships to drive revenue and guest experiences.

You'll lead WordPress operations, implement conversion improvements, and coordinate with global teams on merchandising, pricing, and checkout flows, while ensuring best‑in‑class performance across