Napa Valley Marketing Director - Multi-Property Growth

Silverado Resort; Napa (CA); Sur place; USD 150 000 - 190 000; Plein temps

Résumé du poste

Silverado Resort in Napa is seeking an Area Director of Marketing to lead the Napa Collection’s marketing strategy across Silverado, Bardessono, and Hotel Yountville. You will partner with Revenue Management, Sales, and Operations to drive occupancy, ADR, and RevPAR while shaping distinct brand stories for each property.

This hands-on leadership role requires strategic, creative, and data-driven thinking to optimize digital, distribution, and local market programs, with a focus on direct

Qualifications

• 8+ years of marketing experience in hospitality, including multi-property or regional leadership.
• Proven track record of driving occupancy, ADR, and RevPAR through integrated marketing and direct-booking growth.
• Working knowledge of hotel distribution: OTAs, GDS, metasearch, brand.com, and channel/rate parity dynamics.
• Experience partnering with Revenue Management and Sales to influence demand and pricing strategy.
• People leadership experience, including managing direct reports and/or agency partners.
• Strong command of digital marketing across paid media, SEO/SEM, social, email, and web, plus analytics tools.
• Experience with luxury, lifestyle, or independent/boutique hotels preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Responsabilités

• Develop and execute the annual marketing plan for Silverado, Bardessono, and Hotel Yountville, aligned to occupancy, ADR, and RevPAR targets.
• Partner with Revenue Management and Sales to drive demand across peak Napa Valley travel windows.
• Translate brand strategy into locally relevant campaigns tailored to each property’s guest mix and competitive set.
• Monitor market demand, competitive rates, and booking trends, and adjust promotional strategy accordingly.
• Partner with the Senior Director of Digital to maintain each property’s digital presence, including websites, GDS content, metasearch, and organic/local SEO.
• Optimize performance across OTAs in coordination with Revenue Management, protecting rate parity and growing direct-booking share.
• Partner with performance marketing team to brief paid media, social, email, and loyalty-driven campaigns across the collection.
• Manage online reputation across TripAdvisor, Google, and review platforms to strengthen guest sentiment and conversion.

Connaissances

Marketing leadership

Hospitality marketing

Digital marketing

Brand management

Hotel distribution knowledge

Revenue management collaboration

People leadership

Analytics tools

Formation

Bachelor's degree in Marketing/Communications/Business

Description du poste

Silverado Resort in Napa is seeking an Area Director of Marketing to lead the Napa Collection’s marketing strategy across Silverado, Bardessono, and Hotel Yountville. You will partner with Revenue Management, Sales, and Operations to drive occupancy, ADR, and RevPAR while shaping distinct brand stories for each property.

This hands-on leadership role requires strategic, creative, and data-driven thinking to optimize digital, distribution, and local market programs, with a focus on direct