Director of E-Commerce II Digital Performance Manager

Noble-House-Hotels-; Napa (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

10 days PTO annually

401K with matching

Holiday pay

Job summary

Noble House Hotels & Resorts in Napa Valley invites a results-driven Director of E‑Commerce to own and optimize the direct-booking channel for the Napa Valley Wine Train. You will oversee website development, SEO, paid media, analytics, and vendor partnerships to drive revenue and guest experiences.

You'll lead WordPress operations, implement conversion improvements, and coordinate with global teams on merchandising, pricing, and checkout flows, while ensuring best‑in‑class performance across

Qualifications

• 6+ years of experience in eCommerce or digital marketing with direct revenue ownership.
• Expert WordPress proficiency, including theme/plugin management and basic HTML/CSS/PHP troubleshooting.
• Expert-level Google Search Console proficiency for indexing and performance analysis.
• Experience managing multiple digital marketing agencies and vendors with measurable growth.
• Expert Google Ads experience with Performance Max campaigns and profitability focus.
• Advanced knowledge of GA4 and Google Tag Manager and cross‑domain tracking.
• Deep technical SEO expertise including site architecture and page speed optimization.
• Demonstrated CRO success driven by data, testing, and analytics.
• Strong financial and vendor management capabilities; able to communicate impact to leadership.

Responsibilities

• Own day-to-day eCommerce vendor relationships, website development, SEO, paid search, paid social, analytics, and direct bookings.
• Lead WordPress site improvements and content merchandising; manage technical execution with partners; oversee content and conversion priorities.
• Lead organic search strategy using Google Search Console as the truth source for indexing and performance.
• Own booking feeds and ensure direct booking links are live and prioritized on maps and search results.
• Partner with Retail and Wine Club on the online shop, pricing, promotions, and checkout flow.
• Own GA4 and GTM and conversion tracking across site, booking engine, and ad platforms.

Skills

Revenue ownership

WordPress

SEO expertise

Google Ads

GA4/GTM

Technical SEO

CRO

Vendor management

Tools

HTML/CSS

PHP basics

Google Search Console

Google Analytics 4

Google Tag Manager

Looker Studio

BigQuery

Job description

Description

WE ARE

Work in Paradise! Join the team of the Napa Valley Wine Train. This historic, luxury, and iconic experience has been a staple in Napa’s Wine Country for over 30 years.

OUR CULTURE | Individual Distinction, Collective Soul

At Noble House Hotels & Resorts, we emphasize location, distinction, and soul. Our properties are not “one‑size‑fits‑all,” and neither are our team members. What makes us unique is our people. We are individuals united by a shared passion for hospitality. We let our personalities shine, celebrate one another’s strengths, and make work fun. On the Napa Valley Wine Train, adventure is always on the menu—whether it’s our legendary excursions, seasonal experiences, or private events, there’s always something new to discover.

A Day in the Life:

As Director of E-Commerce, you will serve as the primary day-to-day owner of eCommerce vendor relationships, including website development, SEO/GEO, paid search, paid social, analytics, and other digital marketing partners. Ensure all vendors operate as an integrated team aligned with Napa Valley Wine Train's revenue, conversion, and direct‑booking objectives. Own the performance and continuous improvement of the WordPress website and booking journey, directing website development partners on technical execution while personally managing content, merchandising, conversion priorities, and quality assurance as appropriate.

Lead organic search strategy using Google Search Console as the primary source of truth: indexing, query and page performance, technical issues, and recovery from algorithm or site changes.

Own Google Things to Do and other booking feeds like Apple Maps and Bing Places, ensuring direct booking links are live, accurate, and prioritised.

Partner with DIR of Retail on the online wine shop and Wine Club on the eCommerce platform: catalog, merchandising, pricing, promotions, checkout, and payment processing.

Own GA4, Google Tag Manager, and conversion tracking across the site, booking engine, and ad platforms.

Requirements

Required qualifications

• 6+ years of experience in eCommerce, digital marketing, or growth marketing, including at least 3 years of direct revenue ownership for a transactional website or direct‑booking platform.
• Expert-level WordPress proficiency, including page development, theme and plugin management, website performance optimisation, and working knowledge of HTML, CSS, and basic PHP to independently troubleshoot and resolve common technical issues.
• Expert-level Google Search Console proficiency, including diagnosing indexing and crawl issues, analysing search query and page‑level performance, and developing and executing strategies to recover organic traffic declines.
• Proven experience managing multiple digital marketing agencies and technical vendors, with the analytical ability to independently audit performance, identify gaps, hold partners accountable to contractual commitments, and translate vendor activities into measurable business and revenue growth.
• Expert-level Google Ads experience, including hands‑on campaign development and management, bidding strategies, audience and keyword targeting, and Performance Max campaigns, with a demonstrated track record of driving profitable non‑brand acquisition.
• Advanced knowledge of GA4 and Google Tag Manager, including event and conversion tracking implementation, measurement strategy, and cross‑domain tracking integrations with third‑party booking engines.
• Deep technical SEO expertise, including website architecture, internal linking strategies, structured data, page speed optimisation, and website migrations.
• Demonstrated success in conversion rate optimisation (CRO), with measurable results driven by structured testing, analytics, and data‑informed decision‑making.
• Strong financial and vendor management capabilities, including budget oversight, agency performance management, and the ability to communicate marketing performance, business impact, and strategic recommendations to senior leadership.

Preferred Qualifications

• Experience in tours, attractions, experiences, hospitality, or travel eCommerce, particularly businesses with timed‑entry, reservation‑based, or capacity‑constrained inventory.
• Experience managing and optimising Google Things to Do, Reserve with Google, and similar booking and distribution feeds.
• Experience optimising digital merchandising, visibility, and conversion across third‑party travel, tourism, and experience marketplaces, including providing data‑driven recommendations to support sales and distribution strategies.
• Familiarity with Generative Engine Optimisation (GEO), including structuring website content and data to improve brand visibility, recommendations, and citations across AI‑powered search and discovery platforms.
• Experience with online reservation, ticketing, and booking platforms, including integrations with analytics, advertising, and marketing technology platforms.
• Experience managing additional paid media channels, including Meta Ads, Microsoft Ads, and programme‑matic or connected TV campaigns targeting destination and travel audiences.
• Experience with Looker Studio, BigQuery, or comparable business intelligence tools to develop dashboards, automate reporting, and enable self‑service performance analysis.
• Current Google Ads and Google Analytics 4 certifications.

Offer & Benefits

In return, our full‑time team members are offered affordable benefits for medical, dental, vision, etc. 10 days of accrued PTO annually, matching 401K, Holiday pay, associate birthday pay and the opportunity to work in paradise as a part of a great team in a place where you can be proud. We offer a flexible schedule to fit our mutual needs; please expect some weekend and evening availability for various business needs.

At Napa Valley Wine Train, we take pride in supporting our initiatives towards Diversity, Equity, Inclusion and Accessibility. We have established a hotel committee to bring together a variety of thoughts, perspectives, and expressions – and we would love for you to share yours with the team!

Noble House Hotels & Resorts are proud to encourage and support an environment where everyone can be a successful team member (come as they are) as their true authentic self. We are an equal opportunity workplace and employer that does not discriminate based on race, colour, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team (rooted in family) and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities and job performance.