Director II Digital Marketing (Hybrid)

American Medical Association; Chicago (IL); Hybrid; USD 153,000 - 207,000; Full time

Benefits offered by this job

Incentive plan

Hybrid work arrangement

Job summary

The American Medical Association in Chicago seeks a Director II Digital Marketing (Hybrid) to define, deliver, and manage AMA’s direct and digital marketing strategy. You will lead a team of professionals, partner with leadership, and oversee an $11 MM budget to maximize member acquisition and retention, with three in-office days per week.

As a senior marketing leader, you will drive cross-channel campaigns, optimize performance, and ensure customer experiences are engaging and effective across

Qualifications

• Bachelor’s degree required; MBA is a plus.
• 10+ years in integrated digital marketing and customer acquisition.
• 5+ years in a supervisory role leading teams.
• Experience with A/B and multivariate experiments.
• Strong knowledge of UX and web analytics practices.
• Experience with SEO and paid search campaigns.

Responsibilities

• Develop and lead direct and digital marketing campaigns across channels.
• Define and optimize member acquisition, renewal and retention strategies.
• Lead budget planning and performance reporting for the marketing portfolio.
• Mentor and grow a team of digital marketing professionals.
• Collaborate with partners to align digital initiatives with business goals.
• Drive onboarding experiences to improve member engagement.

Skills

Digital marketing

Customer acquisition

Leadership

A/B testing

Web analytics

SEO/SEM

UX best practices

Education

Bachelor's degree

MBA

Tools

Web analytics tools

CRM software

Content management

Job description

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non‑profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non‑profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people‑first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve. We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. We have an opportunity at our corporate offices in Chicago for a Dir II Digital Marketing (Hybrid) on our MMX- Analytics and Data team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office. As a Director II Digital Marketing, you will be responsible for defining, delivering, and managing AMA’s direct and digital marketing strategy. Partners with leadership team members to lead, develop and implement the direct and digital business strategy, to maximize the customer/member acquisition and enterprise value provided by AMA’s marketing efforts. Collaborate with key stakeholders to plan and execute integrated customer/member acquisition and customer experience that engage, inform and motivate to support program and platform awareness and purchase of AMA membership. Manages a team of digital and direct marketing professionals that support multiple business partners/stakeholders in meeting their marketing objectives for their target audiences.

RESPONSIBILITIES

Direct & Digital Marketing Strategy

• Develop and lead the marketing strategy to optimize the use of direct marketing to acquire, renew and retain members, including working closely with the other AMA marketing colleagues to optimize use of various channels to communicate key messages and solicit membership.
• Lead the development and implementation of the digital media strategy, to support the strategic goals and objectives and the digital customer experience.
• Collaborate with business partners, customers/members to understand their needs and execute shared marketing solutions that advance the goals and objectives of the business.
• Direct the development, implementation, tracking and optimization of AMA’s direct and digital marketing campaigns across all channels.
• Lead Creative development of membership retention and acquisition marketing campaigns, including print and digital.
• Lead the testing strategy to optimize marketing campaigns to grow membership. Identify creative new direct marketing techniques, channels and programs to attract and retain members.
• Develop and Lead the member onboarding experience to enhance member experience and drive retention.

Performance Metrics

• Measure success as defined by digital KPIs (e.g., membership/customer conversion, adoptionand retention targets).
• Develop and monitor direct and digital performance metrics, such as behavior analysis, site traffic, campaign effectiveness and target segmentation, developing enhancements as indicated by results, and social media impact.
• Review, participate, and maintain any digital sales forecasting and other financial reports on product(s) or futureproducts.
• Understand member segments and how they fit into the direct and digital strategy; ensure digital portfolio delivers quality and customer/member acquisition throughout the digital experience.
• Measure results and optimize the lead nurturing workflows to convert leads into customers, minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Collaborate with Director, Campaign Integration and Marketing Operations on the management of the $11 MM direct and digital marketing budget which includes revenues and expenses for marketing campaigns through the direct channel.

Management and Staff Development

• Lead, mentor, and provide management oversight for highly skilled professional staff.
• Responsible for setting objectives and evaluating staff performance; assure staff development.
• Identify opportunities for advancing staff skills and expertise.

May Include Other Responsibilities As Assigned

REQUIREMENTS

• Bachelor’s degree required; MBA a plus.
• Minimum 10+ years of integrated digital marketing and customer acquisition experience, preferably within digital customer acquisition focused business.
• Minimum of 5+ years’ experience in a supervisory role, leading teams in the creation and management of digital marketing campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Strong knowledge and experience using best practices in user experience design, web analytics tools and techniques to ensure accurate and timely reporting of digital initiatives.
• Strong strategic thinker with the ability to understand and translate overall business and digital customer acquisition requirements into measurable goals and strategies, and successfully execute on strategy, on time and on budget.
• Demonstrated ability to recommend creative digital solutions in line with business objectives and inform, educate and engage resources in emerging digital marketing methods.
• Proven track record in a leadership role within a complex, multi-disciplinary organization; ability to collaborate with internal colleagues, external resources/partners and other stakeholders to identify and maximize opportunities to apply digital technologies to create and maintain the optimal user experience.
• Experience with search engine optimization and search marketing; key solution experience includes content management and CRM software.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $152,939-$206,519. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION