Head of Digital Growth & SEO Performance

SMB Business Development, Inc.; Newark (DE); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Generous PTO

Flexible hybrid working arrangements

Tuition reimbursement

Free access to fitness centers

Job summary

SMB Business Development, Inc. is seeking a Director of Digital Performance & SEO in Delaware. The ideal candidate will drive measurable digital growth across channels and optimize the student lending and deposits lines of business.

This role requires a strategic mindset coupled with hands-on leadership skills and at least 8 years of experience in digital performance and SEO.

Benefits include competitive salary, bonus incentives, generous PTO, and support for financial well-being.

Qualifications

• 8–12+ years of experience in digital performance, SEO, or digital marketing.
• Proven success in leading SEO and digital analytics initiatives.
• Strong knowledge of analytics platforms like GA4 and Adobe Analytics.

Responsibilities

• Develop and lead a digital performance strategy aligned with growth goals.
• Define KPIs for traffic, engagement, and conversion across digital assets.
• Conduct site audits to resolve technical SEO issues and optimize performance.

Skills

Digital performance

SEO

Digital marketing

Web analytics

Technical SEO

Content strategy

Data storytelling

Agile environment experience

Tools

GA4

Adobe Analytics

Looker

Optimizely

Adobe Target

Job description

SMB Business Development, Inc. is seeking a Director of Digital Performance & SEO in Delaware. The ideal candidate will drive measurable digital growth across channels and optimize the student lending and deposits lines of business.

This role requires a strategic mindset coupled with hands-on leadership skills and at least 8 years of experience in digital performance and SEO.

Benefits include competitive salary, bonus incentives, generous PTO, and support for financial well-being.