Director of Digital Performance & SEO

SMB Business Development, Inc.; Newark (DE); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Generous PTO

Flexible hybrid working arrangements

Tuition reimbursement

Free access to fitness centers

Job summary

SMB Business Development, Inc. is seeking a Director of Digital Performance & SEO in Delaware. The ideal candidate will drive measurable digital growth across channels and optimize the student lending and deposits lines of business.

This role requires a strategic mindset coupled with hands-on leadership skills and at least 8 years of experience in digital performance and SEO.

Benefits include competitive salary, bonus incentives, generous PTO, and support for financial well-being.

Qualifications

• 8–12+ years of experience in digital performance, SEO, or digital marketing.
• Proven success in leading SEO and digital analytics initiatives.
• Strong knowledge of analytics platforms like GA4 and Adobe Analytics.

Responsibilities

• Develop and lead a digital performance strategy aligned with growth goals.
• Define KPIs for traffic, engagement, and conversion across digital assets.
• Conduct site audits to resolve technical SEO issues and optimize performance.

Skills

Digital performance

SEO

Digital marketing

Web analytics

Technical SEO

Content strategy

Data storytelling

Agile environment experience

Tools

GA4

Adobe Analytics

Looker

Optimizely

Adobe Target

Job description

Director of Digital Performance & SEO is a strategic and hands‑on leader responsible for driving measurable digital growth across all owned channels to maximize traffic, conversion, and revenue for student lending and deposits lines of business.

Responsibilities

• Develop and lead a holistic digital performance strategy aligned with enterprise growth goals.
• Define KPIs and dashboards for traffic, engagement, lead generation, conversion, and ROI across digital assets.
• Own reporting for executive audiences, translating data into actionable insights and recommendations.
• Partner with Marketing, Product, and Technology teams to optimize end‑to‑end digital funnels.
• Lead the enterprise SEO function—including technical SEO, on‑page optimization, content strategy, and authority‑building programs.
• Conduct regular site audits to identify opportunities and resolve technical issues impacting crawlability, UX, and rankings.
• Collaborate with enterprise content team to guide keyword strategy, content frameworks, and SERP opportunities.
• Stay current on algorithm changes, industry trends, and competitive landscapes.
• Oversee A/B and multivariate testing programs to improve site performance, conversion paths, and user experience.
• Guide analytics implementation and tagging to ensure accurate measurement across digital assets.
• Identify friction points within the digital journey and lead roadmap prioritization for improvements.
• Manage the analytics ecosystem including dashboards, tools, data governance, and modeling in partnership with Data & Technology teams.
• Analyze digital channel performance across web, search, email, and paid media to identify growth opportunities.
• Provide insights that inform content strategy, site enhancements, product features, and integrated marketing campaigns.
• Lead, mentor, and grow a high‑performing team of web specialists, analysts, and optimization experts.
• Communicate clearly and influence stakeholders at all levels, including senior leaders and cross‑functional partners.
• Ensure all teams are aligned to best practices, insights, and performance goals.

Qualifications

• 8–12+ years of experience in digital performance, SEO, digital marketing, or web analytics.
• Proven success leading SEO and digital analytics initiatives for a complex, multi‑site organization.
• Strong knowledge of analytics platforms (GA4, Adobe Analytics, Looker, etc.).
• Deep understanding of technical SEO, content strategy, web architecture, and digital UX principles.
• Experience with testing platforms (e.g., Optimizely, Adobe Target, Google Optimize alternatives).
• Excellent communication skills with the ability to translate data into compelling stories and recommendations.
• Prefer: Experience working closely with Product and Technology teams in an agile environment.
• Background in B2B, B2C, or multi‑brand ecosystems.
• Familiarity with CDPs, CRM systems, and marketing automation platforms.

Benefits

Competitive base salaries, bonus incentives, generous PTO, floating holidays and 12 federal holidays observed, support for financial‑well‑being and retirement (401k with employer match), comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance, employer‑paid short‑term/long‑term disability and basic life insurance, flexible hybrid working arrangements, paid parental leave and adoption reimbursement programs, free access to on‑site fitness centers (in Delaware) and gym subsidy (outside of Delaware), confidential counseling support (EAP), health advocacy services and wellness program with financial incentives, tuition reimbursement and family scholarship programs, career development and training opportunities.

EEO Statement

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.

ADA Statement

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.