Head of Digital Growth & AI Marketing

Financialnarrative; New York (NY); Presencial; USD 175.000 - 225.000; Tempo integral

Resumo da vaga

Neuberger is seeking a Head of Digital Marketing in New York to lead the firm’s digital strategy across its website ecosystem, email programs, UX/UI standards, and SEO/GEO initiatives. The role oversees a team of digital contributors spanning website campaigns, UI/UX design, email build, and analytics, partnering with technology leaders to evolve AI-enabled marketing outcomes.

The position requires extensive experience in financial services digital marketing, leadership of cross-functional

Qualificações

• 10+ years of progressive digital marketing and website management experience
• Minimum 5+ years in financial services digital marketing
• Demonstrated experience with AI/LLM tools in marketing
• Familiarity with prompt engineering and AI governance
• Proficiency with Sitecore, Azure, Adobe Analytics, Tableau, SEO/GEO tools and AI platforms
• Bachelor's degree required; advanced degree preferred

Responsabilidades

• Define and own the firm's digital marketing strategy with vision and KPIs
• Own the corporate website ecosystem and oversee content architecture and governance
• Lead growth marketing tactics, CRO, A/B testing, and AI-driven personalization
• Develop and execute SEO & GEO strategy across AI-powered platforms
• Oversee UX/UI standards and maintain a scalable design system with AI tools
• Manage email marketing strategy, templates, deliverability, and governance
• Own website analytics via Adobe Analytics, Sitecore, and Tableau and translate data to roadmaps

Conhecimentos

Digital marketing strategy

AI/LLM tools in marketing

Leadership & team management

Analytics & reporting

Website optimization & CRO

UX research & design basics

Content governance

Formação

Bachelor's degree

Advanced degree preferred

Ferramentas

Sitecore

Azure

Adobe Analytics

Tableau

Figma

Google Search Console

SEO/GEO tools

OpenAI/ChatGPT

Claude

Gemini

Descrição da vaga

Neuberger is seeking a Head of Digital Marketing in New York to lead the firm’s digital strategy across its website ecosystem, email programs, UX/UI standards, and SEO/GEO initiatives. The role oversees a team of digital contributors spanning website campaigns, UI/UX design, email build, and analytics, partnering with technology leaders to evolve AI-enabled marketing outcomes.

The position requires extensive experience in financial services digital marketing, leadership of cross-functional