Head of Digital Marketing & Growth

Financialnarrative; New York (NY); On-site; USD 175,000 - 225,000; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off

Discretionary bonus

Job summary

A leading financial services firm in New York is seeking a Head of Digital Marketing to define and execute their digital marketing strategy. This role involves overseeing web presence, email marketing, and UX/UI standards while managing a team of digital contributors. Ideal candidates should have over 10 years in digital marketing, 5 of which must be in a financial services environment. Strong knowledge of SEO, analytics tools, and growth marketing tactics are essential. Competitive salary offered with additional benefits.

Qualifications

• 10+ years in digital marketing and website management, with at least 5+ years in financial services.
• Experience with site analytics, performance analysis, and digital campaign optimization.
• Strong understanding of SEO, UX/UI, and email marketing best practices.

Responsibilities

• Define and execute the digital marketing strategy with KPIs.
• Manage website implementation, ensuring compliance and quality.
• Oversee email marketing strategy and governance standards.
• Lead UX/UI team in user research and testing.
• Coordinate growth marketing tactics with defined performance benchmarks.

Skills

Digital Marketing Strategy

SEO/GEO

UX/UI Standards

Email Marketing

Analytics

Education

Bachelor's degree

Advanced degree

Tools

Sitecore

Adobe Analytics

Tableau

Job description

A leading financial services firm in New York is seeking a Head of Digital Marketing to define and execute their digital marketing strategy. This role involves overseeing web presence, email marketing, and UX/UI standards while managing a team of digital contributors. Ideal candidates should have over 10 years in digital marketing, 5 of which must be in a financial services environment. Strong knowledge of SEO, analytics tools, and growth marketing tactics are essential. Competitive salary offered with additional benefits.