Senior Brand Marketer Neuberger Berman Job listing

Financialnarrative; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Neuberger Berman seeks a Senior Brand Marketer to elevate brand presence globally, shaping strategic messaging and developing campaigns across channels for diverse audiences.

You will steward brand messaging and positioning for institutional, intermediary, and private wealth segments, leading cross-functional collaboration and driving measurement-driven improvements.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 7+ years of brand marketing experience with integrated campaigns and digital collaboration.
• Experience within financial services; asset management preferred.
• Strong strategic and narrative writing for multi‑channel touchpoints.
• Proven track record in global or matrixed environments across regions, channels, and functions.
• Excellent relationship management and communication; able to influence and align.
• Analytical mindset; can use data and campaign metrics to inform strategy.

Responsibilities

• Execute global brand strategy aligned with priorities, objectives, and market trends.
• Oversee brand messaging, tone, and narratives across channels, regions, and business lines.
• Lead and manage global brand sponsorships and marquee programs.
• Translate goals into integrated campaigns across digital, social, and offline channels.
• Guide strategic messaging for global campaigns to ensure unified narratives.
• Oversee development of high-quality branded content across web, social, emails, and presentations.
• Partner with advertising and performance marketing to align with media and demand-gen.
• Collaborate with social, digital, product, events, and communications teams for cohesive storytelling.
• Provide strategic input for campaigns, events, sponsorships, and platform programming.
• Serve as a bridge between brand and other departments to ensure brand standards.
• Support brand insights, measurement, and reporting including dashboards and journeys.
• Work with analytics/digital teams to review brand metrics and inform strategy.
• Stay informed on industry trends and competitor activity to keep brand relevant and differentiated.
• Manage agency relationships with clear direction and objective communication.
• Oversee SOWs, timelines, and invoicing with internal partners.
• Foster a culture balancing creativity with data-driven, measurable outcomes.

Skills

Brand marketing

Integrated campaigns

Digital collaboration

Stakeholder management

Analytics

Education

Bachelor's degree in marketing/communications

Tools

PowerPoint

Excel

Adobe Creative Cloud

Sitecore CMS

Tableau/Power BI

Job description

Neuberger Berman's Global Brand Experience team is a center of excellence responsible for shaping how our brand shows up across channels, regions, and audiences. We are seeking a Senior Brand Marketer to help elevate and expand our brand presence globally, leading initiatives focused on strategic messaging, and commercial content for campaigns, curating the brand message and tone, supporting advertising and promotional efforts.

This is a highly collaborative role bringing to life creative ideas aligned with brand initiatives, digital strategies and supporting the execution of impactful campaigns for diverse audiences. The Senior Brand Marketer stewards our brand messaging, narrative, and positioning across institutional, intermediary, and private wealth segments.

Key Responsibilities

Brand Strategy & Governance

• Executing the global brand strategy, ensuring alignment with firm priorities, business objectives, and market trends.
• Serve as a steward of the brand- overseeing messaging, tone, and overarching narratives across channels, regions, and business lines
• Implement and maintain brand guidelines to ensure consistency across all client and employee touchpoints and regions.
• Lead and manage the strategy of global brand sponsorships and marquee brand programs.

Campaign Development & Content

• Translate strategic goals into integrated brand campaigns across digital, social, and offline channels.
• Lead strategic messaging for global campaign platforms, ensuring a unified, differentiated and impactful narrative
• Oversee the development of high quality branded marketing content, that reflects the brand's identity and effectively engages audiences across (web, social, email, presentations, video scripts, and other client-facing content).
• Partner with the advertising and performance marketing teams to ensure brand campaigns are aligned with broader media and demand - generation strategies.

Cross-Channel & Cross-Functional Collaboration

• Work closely with social media, digital marketing, product, channel marketing, communications, investments, corporate events, and internal communications to ensure cohesive brand storytelling and governance.
• Provide strategic brand input for campaigns, events, sponsorships, and platform programming.
• Serve as a trusted advisor between the brand team and other departments, ensuring adherence to brand standards

Brand Insights, Analytics & Optimization

• Support the continuous design, measurement, and reporting of brand insights, including brand tracking studies, client journey analyses, and other dashboards.
• Partner with analytics and digital marketing teams to review brand metrics and campaign performance, using insights to inform messaging strategy, GTM approaches, and ongoing optimization.
• Stay informed on industry trends, competitor activity, and evolving client expectations to ensure the brand remains relevant, differentiated, and innovative.
• Manage media, creative, and other agency relationships by providing clear strategic direction and feedback, and ensuring effective communication of key information, research, insights, firm news, and project objectives.
• Oversee SOWs, timelines, and invoice processing, in coordination with internal partners.

Team Leadership & Ways of Working

• Act as a bridge and partner between the brand team and other departments (channel marketing, content, digital marketing, product, communications, investments, corporate events and internal communications) to ensure brand cohesion for platform programming
• Help drive disciplined processes and best practices for how the Brand Experience team engages constituents across the firm (globally, cross-channel, and cross-region).
• Champion a culture that values both creativity and analytical strategic thinking-grounding all brand programs in data, research, and measurable outcomes.

Requirements

• Bachelor's degree in marketing, communications, or a related field; or equivalent industry experience.
• 7+ years of brand marketing experience, with a focus on integrated campaigns, messaging, and digital collaboration.
• Experience within financial services is required; asset management experience is strongly preferred.
• Exceptional strategic and narrative brand writing skills for multi-channel touchpoints, with the ability to communicate clearly and craft compelling stories.
• Proven track record of working effectively in aglobal or matrixed environment, partnering across regions, channels, and functions.
• Strong relationship management and communication skills; able to influence, guide, and drive alignment while maintaining positive, collaborative relationships.
• Analytical mindset with experience using data, brand research, and campaign performance metrics to inform strategy and measure success.
• Experience managing or supporting brand campaigns that span digital, social, and offline channels.

Preferred / Technical Skills

• Proficiency withPowerPoint and Excelfor executive-ready presentations and reporting.
• Experience withAdobe Creative Cloud(e.g., InDesign, Illustrator, Photoshop)
• Familiarity with project management platforms such asMonday.com, Airtable, or Workfront.
• Experience working withdata and analytics tools(e.g., Tableau or Power BI); exposure toSigmais a plus.
• Experience withCMS platforms(e.g., Sitecore) and templating tools such asTemplafy.
• Exposure to marketing technology and digital measurement tools supporting brand and campaign performance.

Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.