eCommerce Growth Marketing Director

Allegiance Search; West Hollywood (CA); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

100% PPO for employee

Unlimited PTO

12 paid holidays

Annual bonus target

Growth opportunities

Hybrid onsite 2x/week

Job summary

Allegiance Search Group is seeking an eCommerce Growth Director to helm the DTC strategy, lead growth initiatives, and optimize performance across Shopify and TikTok Shop. The role reports to senior leadership and focuses on driving revenue, profitability, and customer lifetime value through data-driven marketing and cross-functional collaboration.

The position is hybrid with onsite work in West Hollywood, CA, offering a base salary in the six-figure range, annual bonus potential, and a

Qualifications

• Must come from the CPG industry.
• Experience in eCommerce, digital growth, or performance marketing in beauty/personal care.
• Strong paid media experience across social, search, and affiliate channels.
• Proven success driving DTC revenue growth and profitability.
• Experience managing Shopify-based eCommerce businesses.
• Familiarity with CAC, ROAS, LTV, AOV, and conversion rates.

Responsibilities

• Lead strategy, revenue growth, and profitability of the DTC website and TikTok Shop.
• Set targets, budgets, and growth initiatives across digital channels.
• Oversee promotions, product launches, pricing, and merchandising.
• Forecast revenue and P&L with senior leadership.
• Improve CAC, ROAS, AOV, and LTV through optimization.
• Direct Shopify site management and CRO initiatives.
• Lead CRM and lifecycle marketing initiatives.

Skills

CPG experience

Beauty experience

Paid media leadership

Team leadership

DTC growth

Analytics

Cross-functional

Tools

Shopify

Klaviyo

Attentive

TikTok Shop

Job description

eCommerce (Growth) Director | Hybrid 2x/week in West Hollywood, CA area

Our client is a rapidly growing personal care products brand known for its innovative approach to consumer products, strong digital presence, and continued expansion across multiple sales channels. With an entrepreneurial culture and exciting growth opportunities ahead, the company is focused on accelerating its digital commerce business and strengthening customer acquisition and retention.

Key Responsibilities:

• Lead the overall strategy, revenue growth, and profitability of the company's DTC website and TikTok Shop.
• Establish revenue targets, performance benchmarks, budgets, and growth initiatives across digital commerce channels.
• Oversee promotional strategies, product launches, digital merchandising, and pricing initiatives to maximize conversion and profitability.
• Partner with senior leadership on revenue forecasting, P&L performance, and long-term digital growth opportunities.
• Drive improvements in customer acquisition, conversion rates, average order value (AOV), and customer lifetime value (LTV).

Paid Media & Performance Marketing

• Directly manage the Paid Media Manager,providing strategic leadership across paid social, paid search, retargeting, and TikTok Shop advertising.
• Own paid media strategy, budgets, customer acquisition targets, and overall marketing efficiency.
• Oversee external agency relationships and ensure campaigns deliver measurable results across key performance indicators, including CAC and ROAS.
• Partner with creative and marketing teams to develop performance-driven content and optimize campaign effectiveness.
• Identify opportunities to scale customer acquisition while balancing revenue growth with profitability.

DTC Website & Customer Retention

• Oversee the company's Shopify eCommerce website, including merchandising, product pages, navigation, and checkout optimization.
• Lead conversion rate optimization initiatives, A/B testing, and improvements to the overall customer experience.
• Manage the CRM & Lifecycle Marketing Manager, overseeing email, SMS, customer retention, and loyalty initiatives.
• Develop strategies to increase repeat purchases, customer engagement, and lifetime value.
• Evaluate opportunities to strengthen organic search, SEO, and emerging AI-driven product discovery.

TikTok Shop & Social Commerce

• Lead the Senior Manager responsible for TikTok Shop operations, growth, and performance.
• Establish revenue targets, budgets, and growth strategies across affiliate marketing, creator partnerships, live shopping, and paid advertising.
• Ensure alignment between TikTok Shop, paid media, and brand marketing to maximize revenue and customer acquisition.
• Evaluate creator incentives, commissions, and promotional investments based on measurable returns.

Team Leadership & Cross-Functional Collaboration

• Lead and develop a team of managers across Paid Media, CRM & Lifecycle Marketing, and TikTok Shop.
• Establish clear KPIs, performance expectations, and accountability across digital channels.
• Collaborate with marketing, creative, finance, and operations teams to support growth initiatives, product launches, and inventory planning.
• Monitor performance trends, identify opportunities for improvement, and provide strategic recommendations to senior leadership.

Qualifications & Experience:

• MUST come from CPG industry; personal care/beauty experience a PLUS
• Significant experience in eCommerce, digital growth, or performance marketing, ideally within beauty, personal care, wellness, or consumer products.
• Strong paid media experience required, including paid social, paid search, media budgeting, customer acquisition, and campaign optimization.
• Proven experience managing paid media professionals, external agencies, and cross-channel digital marketing initiatives.
• Demonstrated success driving DTC revenue growth, profitability, and customer acquisition.
• Experience managing Shopify-based eCommerce businesses and optimizing conversion performance.
• Strong understanding of digital marketing metrics, including CAC, ROAS, LTV, AOV, and conversion rates.
• Familiarity with CRM, email/SMS marketing, and lifecycle platforms such as Klaviyo and Attentive.
• Knowledge of TikTok Shop, creator-driven commerce, affiliate marketing, and emerging digital channels.
• Strong analytical, communication, and leadership skills with experience managing cross-functional teams.
• Entrepreneurial mindset with the ability to balance high-level strategy and hands-on execution in a fast-paced, growing organization.
• $150,000-$170,000 base salary range (could flex to $180,000/Sr. Director title)
• Annual bonus target
• PPO plan covered 100% for employee
• Unlimited PTO + 12 paid holidays
• HUGE opportunity for growth
• Hybrid work environment onsite 2x/week in West Hollywood, CA