Head of Digital Content & Brand Strategy

RONALD MCDONALD HOUSE NEW YORK; New York (NY); Hybrid; USD 99,000 - 121,000; Full time

Job summary

Ronald McDonald House New York seeks a Senior Manager, Digital Content Strategy to develop and implement the organization’s digital content strategy and lead social media to strengthen brand presence.

The role requires 4–6 years of experience in content/digital strategy, strong Adobe/Office skills, and proven ability to produce multimedia assets. This hybrid position is based in New York, NY and includes a base salary with bonus eligibility.

Qualifications

• 4–6 years of professional experience in Content/Digital Strategy, Marketing, Advertising, Communications or related field.
• Proficiency with Adobe Creative Suite and Microsoft Office and social platforms.
• Experience with capturing and publishing photo and video for social media.
• Experience with digital and social media analytics and reporting.
• Nonprofit industry experience is a plus.
• Excellent written and verbal communication skills with keen attention to details and design aesthetics.

Responsibilities

• Lead social media strategy and brand stewardship across platforms.
• Develop creative concepts for platform-specific storytelling and improve engagement.
• Produce social media assets including video and graphics aligned with brand standards.
• Create social-first content such as short-form video and reels to drive engagement.
• Oversee community management and respond to inquiries to protect brand reputation.
• Manage the content asset library and ensure accessibility of materials.
• Collaborate cross-functionally to coordinate integrated campaigns supporting fundraising and awareness.

Skills

Content strategy

Social media

Brand voice

Video editing

Analytics

Written communications

Cross-functional

Tools

Adobe Creative Suite

Microsoft Office

Job description

Ronald McDonald House New York seeks a Senior Manager, Digital Content Strategy to develop and implement the organization’s digital content strategy and lead social media to strengthen brand presence.

The role requires 4–6 years of experience in content/digital strategy, strong Adobe/Office skills, and proven ability to produce multimedia assets. This hybrid position is based in New York, NY and includes a base salary with bonus eligibility.