Digital Content Strategy Lead

CarnegieHall; City of Niagara Falls (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Carnegie Hall in New York is seeking an Assistant Director, Digital Content Strategy to lead the development and execution of digital content across platforms. You will work to cultivate brand awareness, engage diverse audiences, and support revenue-driven initiatives.

The role requires strong copywriting, editorial leadership, and a collaborative approach within the Marketing department. Evening/weekend coverage may be required to support events.

Qualifications

• Excellent copywriting and interpersonal communication skills.
• Strong attention to detail and ability to maintain institutional voice.

Responsibilities

• Develop editorial calendars and content strategy plans for initiatives.
• Curate content pillars and ensure balance of institutional messaging.
• Ensure content follows SEO/AEO best practices and aligns with digital strategy.
• Identify opportunities to engage audiences with timely themes.
• Define KPIs and evaluate content across platforms based on data and trends.
• Evaluate and recommend emerging social media platforms.

Skills

Copywriting

Interpersonal communication

Editing

SEO knowledge

Leadership

Tools

Adobe Creative Suite

Job description

Carnegie Hall in New York is seeking an Assistant Director, Digital Content Strategy to lead the development and execution of digital content across platforms. You will work to cultivate brand awareness, engage diverse audiences, and support revenue-driven initiatives.

The role requires strong copywriting, editorial leadership, and a collaborative approach within the Marketing department. Evening/weekend coverage may be required to support events.