Senior Digital Content & Social Media Strategist

McLaren Health Care; Lansing (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

McLaren Health Care is seeking a Senior Digital Content Specialist to supervise the organization’s digital footprint, including websites, social platforms, and listings. The role emphasizes brand alignment, accessibility, and security with strong front‑end focus.

Responsibilities include managing content calendars, creating multimedia content, analyzing performance, and leading paid media initiatives while ensuring regulatory compliance across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Web Development, or related field.
• 5 years of professional website management and digital content strategy experience.
• 3 years managing organizational social media, analytics, and paid campaigns.

Responsibilities

• Develops and manages social media and external profiles aligned with goals and brand voice.
• Creates, edits, and publishes multimedia content tailored for each platform and manages a content calendar.
• Monitors trends, platform updates, and compliance to improve performance and trust.
• Analyzes metrics and generates reports on reach, engagement, and ROI to guide decisions.
• Collaborates with internal teams and vendors to source content and ensure brand consistency.
• Leads and optimizes paid media campaigns and monitors community engagement.

Skills

CMS management

HTML/CSS

SEO

ADA/WCAG compliance

Social media strategy

Content creation

Analytics

Paid campaigns management

Education

Bachelor’s degree in Marketing/Communications/Digital Media/Web Development

Tools

GA4

Sprout Social

Power BI

Adobe Creative Suite

Canva

Video editing software

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

McLaren Health Care is seeking a Senior Digital Content Specialist to supervise the organization’s digital footprint, including websites, social platforms, and listings. The role emphasizes brand alignment, accessibility, and security with strong front‑end focus.

Responsibilities include managing content calendars, creating multimedia content, analyzing performance, and leading paid media initiatives while ensuring regulatory compliance across channels.