Head of Digital Analytics & Growth Strategy

Ruby Brut Inelek (Pty) Ltd; Florida; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Global benefits

Parental leave program

Telemedicine services

Job summary

Restaurant Brands International (RBI) is seeking a Manager, Digital Analytics and Strategy to lead digital sales forecasting, marketing performance reporting, and optimization across markets and channels. You will partner with franchisees, delivery partners, and cross-functional teams to drive growth and improve customer experiences in a fast-paced environment.

The role requires 3+ years in marketing analytics, a relevant bachelor’s degree, and fluency in English and Spanish.

Qualifications

• 3+ years of experience in marketing analytics, digital marketing, business analytics, digital commerce, or related field.
• Bachelor’s degree in Business, Marketing, Mathematics, Engineering, Statistics, Analytics, or related field.
• Fluency in English and Spanish is required to perform in Latin America operations.

Responsibilities

• Lead digital and marketing performance reporting across markets, campaigns, and digital channels.
• Evaluate campaigns and initiatives to measure engagement, conversions, sales impact, and ROI.
• Own monthly and annual digital sales forecasting and planning.
• Analyze customer behavior, digital traffic, conversion funnels, and lifecycle performance.
• Develop and optimize dashboards and measurement frameworks integrating marketing, customer, and sales data.
• Partner with Marketing to define KPIs and optimize investments.
• Collaborate with franchisees and regional stakeholders to define priorities and action plans.
• Lead testing and measurement of marketing initiatives and translate results into recommendations.
• Coordinate with Marketing, IT, and other stakeholders to strengthen data availability and reporting capabilities.
• Present insights and recommendations to leadership and stakeholders.
• Work with delivery partners and franchisees to analyze performance and growth opportunities.

Skills

Marketing analytics

Digital marketing

Data analysis

Excel

SQL

Power BI

Stakeholder management

Forecasting

Dashboard development

Education

Bachelor’s degree in Business/Marketing/Mathematics/Engineering/Statistics/Analytics

Tools

Power BI

Snowflake

Job description

Restaurant Brands International (RBI) is seeking a Manager, Digital Analytics and Strategy to lead digital sales forecasting, marketing performance reporting, and optimization across markets and channels. You will partner with franchisees, delivery partners, and cross-functional teams to drive growth and improve customer experiences in a fast-paced environment.

The role requires 3+ years in marketing analytics, a relevant bachelor’s degree, and fluency in English and Spanish.