Digital Account Director

Tnpa; Annapolis, Northern (MD, KY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Further is seeking a Digital Account Director to craft digital fundraising strategy, lead media planning, and manage client relationships across a portfolio of nonprofits. This senior role requires deep expertise in media buying, campaign strategy, optimization, and performance analysis across platforms.

Ideal candidates have 6+ years of digital marketing experience and a proven ability to translate data into client recommendations.

Qualifications

• 6+ years in digital marketing, media buying, and multi-channel campaigns.
• Experience leading client relationships and strategic conversations.
• Proven track record in direct response and digital brand marketing.
• Strong written and verbal communication with data-driven recommendations.
• Highly organized, able to manage multiple client projects and priorities.

Responsibilities

• Serve as primary strategic and day-to-day contact for up to five accounts.
• Organize and lead client teams of 4-5 people to ensure success.
• Develop and oversee media plans across paid social, search, display, video, CTV, and mobile.
• Contribute to audits and recommendations on GEO, SEO, and AI-powered search.
• Manage budgets and media spend with attention to performance and ROI.
• Develop testing strategies for creative, messaging, channels, and audiences.
• Identify opportunities to improve fundraising performance and donor ROI.
• Partner with internal teams for quarterly reviews and analytics.

Skills

Media Planning

Buyer/Optimization

Customer Relationship Management

SEO & GEO

Emerging Digital Trends

Digital Analytics

Audience Growth

Creative Testing

Job description

Further is seeking a Digital Account Director to craft digital fundraising strategy, lead media planning, and manage client relationships across a portfolio of nonprofits. This is a senior-level role for an experienced digital media professional who brings deep expertise in media buying, campaign strategy, optimization, and performance analysis across a wide range of platforms.

We’re seeking a digital marketer with at least 6+ years of related experience and a track record of professional growth. The ideal candidate is a hands‑on, strategic thinker who is comfortable translating complex data into clear recommendations for clients. Experience with both direct response marketing and digital brand marketing and engagement strategies is preferred.

This is a hybrid position, with preference given to candidates who are local to the Annapolis, MD area and able to work from our office two days per week.

What You’ll Bring:

We’re looking for someone who is proactive, collaborative, and able to thrive in a fast‑paced environment. As someone with considerable industry experience, your experience will allow you to lead complex clients with large media budgets and mentor more junior teammates. Key skills include:

• Media Planning, Buying, and Optimization
• Customer Relationship Management
• SEO, GEO, and Emerging Search Strategy
• Emerging Digital Trends
• Digital Analytics and Performance Analysis
• Audience Segmentation and Growth Strategy
• Creative Ideation and Testing

What You’ll Do:

In this position, the Digital Account Director will be responsible for the following duties, among others:

• Serve as the primary strategic and day‑to‑day client contact for up to five accounts.
• Organize and lead client teams of 4-5 people to ensure client success
• Lead the development of comprehensive strategies to achieve client goals Develop and oversee media plans across paid social, search, display, video, CTV, and mobile campaigns.
• Contribute to client audits and strategic recommendations related to GEO, SEO, evolving search behaviors, and AI powered search.
• Ensure client budgets and media spend are smartly and attentively managed.
• Develop testing strategies and recommendations encompassing creative, messaging, media channels, landing pages, offers, and audiences.
• Identity opportunities to improve fundraising performance, donor acquisition, ROI, ROAS, cost efficiency, and long‑term program growth.
• Partner with internal teams to develop quarterly business reviews, performance analyses, and strategic recommendations.
• Research and recommend new digital marketing channels, technologies, targeting, and other testing channels.

Qualifications

• 6+ years of experience in digital marketing, digital media buying, and digital strategy with significant hands‑on experience managing multi‑channel paid media campaigns.
• 4+ years of experience independently managing client relationships and leading strategic client conversations.
• Minimum of 4 years leading direct response‑based digital efforts
• Familiarity with SEO, AI‑powered search and emerging digital marketing trends is preferred.
• Highly organized and able to manage competing priorities, multiple client relationships and complex projects simultaneously.
• A proactive mindset with the willingness to identify growth opportunities, raise issues, and make recommendations independently.
• Solid written and verbal communication skills, paired with the demonstrated ability to organize your work and continuously manage competing priorities.
• Strong competency in Microsoft Office, including PowerPoint and Excel.

This is a great opportunity to lead innovative digital fundraising strategies, partner with mission‑driven organizations, and make a meaningful impact while helping shape the future of digital marketing in an evolving industry.

Further’s Leadership team is committed to continual improvement on a personal and corporate level. We will provide opportunities and a supportive environment for you to succeed, but the above characteristics and work ethic are mandatory to achieve that success.

Job Focus : Budget Management, Donor/Donations, Fundraising, Planned Giving, Social Media, Strategic Planning