Head of Digital Activation & eCommerce

Bonduelle Group Americas; Philadelphia (Philadelphia County); On-site; USD 180,000 - 260,000; Full time

Job summary

Bonduelle Americas seeks a Director, Digital Activation & eCommerce to lead digital growth, eCommerce and public relations within Marketing. The role reports to the CMO and builds a three-report team to drive strategy, P&L, and earned media across key retailers and platforms.

The candidate will own digital shelf optimization, retailer media investments, forecasting, and cross-functional collaboration with Sales, Category Management, and Innovation to deliver Lunch Bowls and other launches with

Qualifications

• 10–12+ years of progressive digital marketing, eCommerce, or PR experience with a team.
• Proven success owning eCommerce P&L and digital shelf performance across major platforms.
• Experience leading a PR function or agency of record and executive communications.
• Track record building and leading a multi-disciplinary team.
• Experience supporting national product launches in grocery or produce sectors.
• Strong cross-functional collaboration with Sales and Category Management.
• Bachelor's degree required; MBA a plus.

Responsibilities

• Set the U.S. digital activation, eCommerce, and PR strategy with Marketing leadership.
• Lead a team of three to four direct reports and build scalable rhythm.
• Own planning and budget for digital media, eCommerce, and PR investments.
• Represent digital and PR priorities in cross-functional planning with Sales and Innovation.
• Oversee eCommerce performance across Amazon, Walmart, Instacart, and retailer sites.
• Manage retail media investments and paid social/programmatic media planning.
• Forecast eCommerce and coordinate with Supply Chain on inventory.
• Develop opportunities for DTC, subscriptions, or click-and-collect.
• Champion digital innovations like personalization and AI-enabled tools.
• Establish rigorous testing and optimization for conversion and ROAS.
• Own PR agenda, media relations, and executive visibility in the U.S.

Skills

Digital Activation

eCommerce

Public Relations

Team Leadership

Budgeting

Education

Bachelor's degree

MBA

Tools

Amazon Ads

Walmart Connect

Criteo

Job description

Bonduelle Americas seeks a Director, Digital Activation & eCommerce to lead digital growth, eCommerce and public relations within Marketing. The role reports to the CMO and builds a three-report team to drive strategy, P&L, and earned media across key retailers and platforms.

The candidate will own digital shelf optimization, retailer media investments, forecasting, and cross-functional collaboration with Sales, Category Management, and Innovation to deliver Lunch Bowls and other launches with