Senior PR & Communications Lead - Plant-Based Brand

Bonduelle Americas; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Bonduelle Americas seeks a Public Relations Manager to develop and execute earned-media and reputation strategies, strengthening awareness, trust, and preference across consumer brands. Reporting to the Director, Digital Activation & eCommerce within Marketing, this role integrates PR with digital activation, eCommerce, brand and broader marketing priorities.

The manager will lead media for product launches and corporate initiatives, prepare spokespeople, manage agencies, and coordinate rapid

Qualifications

• Bachelor’s degree in public relations, communications, journalism, marketing, or a related field, or an equivalent combination of education and experience.
• 5+ years of related experience in public relations, corporate communications, brand communications, or an agency environment.
• Demonstrated success developing media strategies, securing earned coverage, managing media relationships, and supporting integrated campaigns.
• Exceptional writing, editing, presentation, and verbal communication skills, with the ability to adapt messages for varied audiences and channels.
• Experience handling sensitive issues, media inquiries, and crisis or rapid-response communications with sound judgment and discretion.
• Strong project-management skills and the ability to prioritize multiple high-visibility initiatives in a fast-paced, deadline-driven environment.
• Experience managing agencies, vendors, budgets, and cross-functional stakeholders.
• Proficiency with media monitoring, media database, analytics, presentation, and collaboration tools.
• Ability to travel periodically and remain available outside normal business hours when urgent communications needs arise.

Responsibilities

• Develop and execute annual public relations strategies aligned with marketing priorities, brand positioning, commercial objectives, and the corporate reputation agenda.
• Lead earned-media programs for brand campaigns, innovation, product launches, seasonal moments, partnerships, sustainability initiatives, and company milestones.
• Build and maintain productive relationships with consumer, business, trade, retail, lifestyle, and local media, as well as relevant creators and industry influencers.
• Serve as the primary contact for media inquiries; coordinate fact gathering, approvals, spokesperson selection, and timely responses.
• Write and edit press releases, media pitches, key messages, Q&As, statements, executive briefing materials, talking points, bylined articles, award submissions, and other external communications.
• Manage issues and crisis communications, including risk monitoring, scenario planning, holding statements, escalation protocols, response coordination, and after-action reviews.
• Prepare and coach executives and subject-matter experts for interviews, public appearances, conferences, and other external engagements.
• Partner with Brand Marketing, Digital and Social Media, Consumer Insights, Sales, Human Resources, Legal, Regulatory, R&D, Quality, Supply Chain, and Operations to ensure communications are accurate, compliant, coordinated, and consistent.
• Translate product claims, ingredients, sourcing, packaging, manufacturing, and sustainability information into clear, credible communications for nontechnical audiences.
• Direct public relations agencies and other external partners, including scopes of work, budgets, deliverables, timelines, and performance reviews.
• Manage sponsorships, media events, press tours, product seeding, speaking opportunities, and community-facing programs as appropriate.
• Monitor traditional and digital media, emerging issues, competitor activity, and consumer sentiment; provide timely insights and recommendations to leadership.
• Establish objectives and measurement plans for PR programs and report results, lessons, and recommendations to Marketing leadership.
• Maintain media lists, editorial calendars, approved messages, press materials, spokespeople resources, and communications playbooks.
• Support corporate and employee communications when business priorities require coordinated internal and external messaging.
• Ensure all work complies with company policies, disclosure standards, confidentiality requirements, and applicable regulatory guidance.

Skills

Media relations

Crisis communications

Writing & editing

Strategic planning

Project management

Stakeholder management

Budget management

Agency management

Travel flexibility

Education

Bachelor’s degree in public relations or related field

5+ years of related experience

Tools

Media monitoring software

Analytics tools

Job description

Bonduelle Americas seeks a Public Relations Manager to develop and execute earned-media and reputation strategies, strengthening awareness, trust, and preference across consumer brands. Reporting to the Director, Digital Activation & eCommerce within Marketing, this role integrates PR with digital activation, eCommerce, brand and broader marketing priorities.

The manager will lead media for product launches and corporate initiatives, prepare spokespeople, manage agencies, and coordinate rapid