Director, Branded Fresh Growth & Innovation

Jobylon AB; Philadelphia (Philadelphia County); On-site; USD 180,000 - 240,000; Full time

Job summary

Bonduelle Americas is seeking a Brand Category Director, Branded Fresh to own the product strategy and business performance of the established Branded Fresh portfolio.

Reporting to the Chief Marketing Officer, this role operates like the general manager of the business—setting the annual business plan and product strategy, then marshaling support across Product Development, Marketing, Sales, Customer Sales Planning, and Shopper Marketing to bring that strategy to life in retail and online.

Qualifications

• Eight to twelve years of CPG experience with leadership roles.
• Proven ability to translate strategy into a cross-functional plan.
• Experience partnering with Product Development or R&D on launches.
• Strong commercial acumen with Sales and Shopper Marketing.

Responsibilities

• Own the annual Branded Fresh business plan including volume, revenue and margin targets.
• Set portfolio strategy and priorities for the Branded Fresh line.
• Lead go-to-market and new product development in partnership with Product Development and Marketing.
• Coordinate cross-functional readiness to keep timelines on track.
• Drive retail activation and online presence with Brand Management and PR.

Skills

Brand management

CPG experience

P&L ownership

Strategic planning

Cross-functional leadership

Education

Bachelor's degree

MBA

Job description

Bonduelle Americas is seeking a Brand Category Director, Branded Fresh to own the product strategy and business performance of the established Branded Fresh portfolio.

Reporting to the Chief Marketing Officer, this role operates like the general manager of the business—setting the annual business plan and product strategy, then marshaling support across Product Development, Marketing, Sales, Customer Sales Planning, and Shopper Marketing to bring that strategy to life in retail and online.