Director, Digital Activation & eCommerce

Bonduelle Group Americas; Philadelphia (Philadelphia County); On-site; USD 180,000 - 260,000; Full time

Job summary

Bonduelle Americas seeks a Director, Digital Activation & eCommerce to lead digital growth, eCommerce and public relations within Marketing. The role reports to the CMO and builds a three-report team to drive strategy, P&L, and earned media across key retailers and platforms.

The candidate will own digital shelf optimization, retailer media investments, forecasting, and cross-functional collaboration with Sales, Category Management, and Innovation to deliver Lunch Bowls and other launches with

Qualifications

• 10–12+ years of progressive digital marketing, eCommerce, or PR experience with a team.
• Proven success owning eCommerce P&L and digital shelf performance across major platforms.
• Experience leading a PR function or agency of record and executive communications.
• Track record building and leading a multi-disciplinary team.
• Experience supporting national product launches in grocery or produce sectors.
• Strong cross-functional collaboration with Sales and Category Management.
• Bachelor's degree required; MBA a plus.

Responsibilities

• Set the U.S. digital activation, eCommerce, and PR strategy with Marketing leadership.
• Lead a team of three to four direct reports and build scalable rhythm.
• Own planning and budget for digital media, eCommerce, and PR investments.
• Represent digital and PR priorities in cross-functional planning with Sales and Innovation.
• Oversee eCommerce performance across Amazon, Walmart, Instacart, and retailer sites.
• Manage retail media investments and paid social/programmatic media planning.
• Forecast eCommerce and coordinate with Supply Chain on inventory.
• Develop opportunities for DTC, subscriptions, or click-and-collect.
• Champion digital innovations like personalization and AI-enabled tools.
• Establish rigorous testing and optimization for conversion and ROAS.
• Own PR agenda, media relations, and executive visibility in the U.S.

Skills

Digital Activation

eCommerce

Public Relations

Team Leadership

Budgeting

Education

Bachelor's degree

MBA

Tools

Amazon Ads

Walmart Connect

Criteo

Job description

• Department: Marketing
• Reports to: Chief Marketing Officer
• Location: Philadelphia

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.

Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.

Position Summary:

Bonduelle Americas is seeking a Director, Digital Activation & eCommerce to lead the company's digital growth, eCommerce, and public relations functions as part of the Marketing leadership team. Reporting to the Chief Marketing Officer, this role owns the strategy and P&L discipline behind Bonduelle's digital shelf, retail media, marketplace, and DTC presence, while also directing the U.S. public relations agenda. The Director will manage a team of three direct reports — Digital Activation, eCommerce, and Public Relations — and will be a key leader in translating the Lunch Bowls national launch and Bonduelle's broader branded growth strategy into measurable digital and earned-media performance.

Key Responsibilities:

Strategic Leadership & Team Management

• Set the digital activation, eCommerce, and public relations strategy for the U.S. business, in alignment with the CMO and broader Marketing leadership team.
• Hire, coach, and develop a team of three to four direct reports, each owning a discrete function (Digital Activation, eCommerce, Public Relations), and build a scalable operating rhythm across the group.
• Own the annual planning and budget process for digital media, eCommerce, and PR investment, ensuring spend is prioritized against the highest-return retailer and consumer touchpoints.
• Represent digital and PR priorities in cross-functional planning with Sales, Category Management, Innovation, and the branded business units.

Digital Activation & eCommerce

• Own eCommerce performance and digital shelf strategy across Amazon, Walmart.com, Instacart, and retailer.com platforms, including content, search/SEO, and ratings & reviews.
• Direct retail media network investment (Amazon Ads, Walmart Connect, Roundel, Criteo, and equivalent platforms) and paid social/programmatic media planning.
• Lead eCommerce forecasting and coordinate with Supply Chain on inventory availability and fulfillment to protect digital shelf performance.
• Oversee marketplace account management and platform partner relationships, and evaluate DTC, subscription, or click-and-collect opportunities where they support brand growth.
• Champion digital innovation pilots (personalization, dynamic pricing, AI-enabled shopping tools) that keep Bonduelle competitive on the digital shelf.
• Ensure a rigorous testing and optimization discipline (content and media A/B testing) to continuously improve conversion and ROAS.

Public Relations

• Own the U.S. public relations function and agenda, including media relations, executive visibility, and issue/crisis communications support.
• Manage PR agency and partner relationships, ensuring brand storytelling is consistent with the CMO's brand strategy and the Groupe's global narrative.
• Direct earned-media strategy around major moments, including the Lunch Bowls launch and other new product introductions.

Analytics, Reporting & Board Communication

• Own the digital, eCommerce, and PR reporting cadence, including digital shelf scorecards, media performance dashboards, and earned-media coverage tracking.
• Translate performance data into clear recommendations for the CMO, CEO, and board-level updates.
• Track competitive digital and PR activity, including Taylor Farms, Fresh Express, and other center-store and produce-adjacent competitors.

Minimum Qualifications:

• 10–12+ years of progressive experience across digital marketing, eCommerce, and/or public relations within CPG, food & beverage, or a related consumer products category, including experience managing a team.
• Demonstrated success owning eCommerce P&L and digital shelf performance across major retailer.com, marketplace, and retail media platforms.
• Direct experience overseeing a public relations function or agency of record, including media relations and executive communications.
• Track record building and leading a multi-disciplinary team, with the judgment to prioritize across digital, eCommerce, and PR investment.
• Experience supporting national product launches, ideally within grocery, produce, or shelf-stable categories.
• Strong cross-functional collaborator, particularly with Sales and Category Management, able to translate brand strategy into retail and earned-media execution.
• Comfort operating in a fast-paced, resource-lean environment typical of PE-backed or turnaround CPG businesses.
• Bachelor's degree required; MBA a plus.

WHAT SUCCESS LOOKS LIKE

Within the first year, this role will have built a high-functioning digital and PR team, delivered measurable gains in digital shelf performance and eCommerce share across priority retailers in support of the Lunch Bowls launch, and established Bonduelle as a visible, credible voice in earned media — all reported through a reporting cadence that gives the CMO and Executive leadership clear, timely visibility into performance.