Director, Development Demand Center

IHG Hotels & Resorts; Atlanta (GA); Hybrid; USD 150,000 - 200,000; Full time

Job summary

IHG Hotels & Resorts in Atlanta is seeking a Director, Development Demand Center to stand up and lead a centralized demand engine for the Americas. You will coach the SDR team, shape strategy, and turn market intelligence into scalable programs that create qualified opportunities.

You will partner with Marketing, Technology, and Operations to optimize CRM, analytics, and reporting, driving pipeline growth and ROI across the region.

Qualifications

• 10+ years in B2B marketing, demand gen, sales enablement, or business development.
• Experience building/leading demand gen centers or inside sales programs.
• Strong CRM, marketing automation, data analytics, and digital marketing knowledge.
• Proven ability to lead cross-functional teams and change initiatives.
• Experience managing complex sales cycles and growth.

Responsibilities

• Lead strategy and evolution of the DDC to grow development in the Americas.
• Generate, qualify, and nurture demand with integrated marketing and SDR alignment.
• Partner with tech/analytics to optimize CRM, data, and reporting for growth.
• Establish KPIs, value props, and sales enablement tools to boost ROI.
• Coach and manage the inside sales (SDR) team and pipeline execution.
• Build a high-performing, cross-functional team across departments and partners.

Skills

B2B marketing

Demand generation

Sales enablement

Commercial strategy

Business development

Tools

CRM

Marketing automation

Data analytics

Digital marketing platforms

Job description

The Director, Development Demand Center (DDC) leads IHG’s centralized function for finding, engaging, and qualifying hotel owners and developers across the Americas region, including the United States, Canada, Mexico, Latin America and the Caribbean. The Director stands up this capability, personally coaching and managing the inside sales (SDR) team while turning market intelligence and owner insights into marketing programs and the technology that support them, delivering qualified opportunities to the Americas development team and partnering with senior IHG Americas leadership to shape strategy.

Your day to day

• Lead the strategy, execution, and continuous evolution of the DDC to drive development growth and commercial objectives across the Americas region.
• Generate, qualify, and nurture demand through integrated marketing and sales acceleration programs, partnering with Development leadership on market planning to prioritize high-potential opportunities and increase pipeline conversion.
• Partner with technology and analytics teams to optimize CRM, data, and reporting capabilities that enable scalable growth, including demand gen process optimization for the SDR team.
• Establish performance measurement frameworks and compelling value propositions, content, and sales enablement tools that improve campaign effectiveness, funnel performance, and ROI.
• Personally coach and manage the inside sales (SDR) team, driving day-to-day pipeline execution.
• Build and lead a high-performing team while fostering alignment across Development, Marketing, Technology, Operations, and external partners.

What We Need From You

• 10+ years of experience in B2B marketing, demand generation, sales enablement, commercial strategy, or business development.
• Experience building or managing demand generation centers, inside sales, growth marketing, or commercial acceleration programs.
• Strong understanding of CRM, marketing automation, data analytics, and digital marketing platforms.
• Demonstrated ability to lead cross-functional teams and organizational change initiatives.
• Experience managing complex sales cycles and driving measurable business growth.

Travel – less than 10% required

Location – Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office.

This expectation may be adjusted to evolve with the changing needs of the business.

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Important information

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
• EEO Is The Law - for more information about Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity.
• If you require reasonable accommodation during the application process, please.
• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please for our agency policy.
• If you are a resident of or applying to a job opening in the State of Washington, please to read about applicable benefits.
• For roles or applicants in San Francisco only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.