Head of Demand Gen & Marketing Ops - Remote

Opensend Inc; United States; Remote; USD 165,000 - 195,000; Full time

Job summary

Opensend Inc is seeking a Director of Marketing to own demand generation and marketing operations from a growth-focused vantage point. You will set the pipeline plan, run programs, manage systems and data, and lead a small team in a fully remote US-based role.

You’ll collaborate with Sales, Partnerships and Product Marketing, expand into new verticals, and drive cross-sell and retention initiatives while reporting to the executive team weekly.

Qualifications

• Five+ years in demand generation at a SaaS company
• Ownership of a marketing-sourced pipeline and budget
• Experience with marketing automation and attribution

Responsibilities

• Own the demand plan including targets, channel mix and budget.
• Run campaigns across paid, email, webinars, events, ABM and SEO.
• Oversee marketing operations: automation, scoring, routing and reporting.
• Lead GTM campaigns for new verticals and products.
• Drive customer marketing for cross-sell and retention.

Skills

B2B marketing

Demand generation

Marketing automation

People management

Data analytics

Marketing to marketers

Tools

HubSpot

Marketo

Job description

Opensend Inc is seeking a Director of Marketing to own demand generation and marketing operations from a growth-focused vantage point. You will set the pipeline plan, run programs, manage systems and data, and lead a small team in a fully remote US-based role.

You’ll collaborate with Sales, Partnerships and Product Marketing, expand into new verticals, and drive cross-sell and retention initiatives while reporting to the executive team weekly.