Director of Marketing Operations / Demand Generation

Polymer; San Francisco (CA); On-site; USD 160,000 - 190,000; Full time

Job summary

Ivo in San Francisco is seeking a dynamic Marketing Operations professional to own demand generation and scale the funnel lifecycle. You will work directly with the Head of Marketing to build data-driven campaigns engaging enterprise clients and support our sales team’s efforts to grow our customer base.

This role will oversee inbound and outbound strategies, optimize spend, lead flow, and pipeline metrics, and collaborate across sales, product, and customer success to fuel growth.

Qualifications

• 5–7 years of experience in B2B Marketing Operations, Growth Marketing, and/or Demand Generation.
• 5–7 years of experience with Marketing Automation, CRMs, and tracking tools (CAC, CPC/CPM, MAU etc.).
• 2–4 years of experience in Marketing team building and/or management.
• Previously/currently own multi-million dollar marketing spend budgets.
• Strong analytical skills and experience with data-driven decision-making.

Responsibilities

• Own and execute scaled enterprise demand generation and customer marketing campaigns to drive meaningful pipeline growth and expansion opportunities.
• Own and optimize overall Marketing spend allocation and ROI.
• Develop and optimize overall lead flow (MQL/SQL) tracking and reporting.
• Own and accountable for growth forecasting and overall pipeline metrics.
• Own, optimize, and maintain Marketing tech stack and performance.

Skills

Marketing Operations

Growth Marketing

Demand Generation

Marketing Automation

Job description

Why Ivo?
Contract negotiation is the most time-consuming, costly, and difficult component of the contract lifecycle—and it hasn’t gotten much easier since the days of fax machines.

Large language models have unlocked the ability to solve many contract negotiation problems at scale. Our product is best-in-market (we had a 85% trial win rate in Q3) and rapidly embedding itself into the lives of its users.
Position Overview:
We are looking for a dynamic, seasoned Marketing Operations pro to own our demand generation efforts and scale our entire funnel lifecycle. You will work directly with the Head of Marketing and play a critical role in shaping and driving our growth strategy. You’ll be responsible for building data-driven demand generation campaigns to engage enterprise clients and support our sales team’s efforts to grow our customer base. From top-of-funnel awareness to conversion, you’ll develop and optimize campaigns that clearly communicate the value of our technology to key decision-makers. You’ll lead a mix of inbound and outbound strategies, working closely with sales, product, and customer success to fuel growth and as we establish ourselves as the leader in the AI Contract Review space.

Key Responsibilities:

• Own and execute scaled enterprise demand generation and customer marketing campaigns/initiatives to drive meaningful pipeline growth and expansion opportunities.




• Own and optimize overall Marketing spend allocation and ROI.




• Develop and optimize overall lead flow (MQL/SQL) tracking and reporting.




• Own and accountable for growth forecasting and overall pipeline metrics.




• Own, optimize, and maintain Marketing tech stack and performance.

Qualifications:

• 5-7 years of experience in B2B (preferably enterprise) Marketing Operations, Growth Marketing, and/or Demand Generation.




• 5-7 years of experience with Marketing Automation, CRMs, and tracking tools (CAC, CPC/CPM, MAU etc. ).




• 2-4 years of experience in Marketing team building and/or management.




• Previously/currently own multi-million dollar marketing spend budgets.




• Strong analytical skills and experience with data-driven decision-making.




• Proven track record of managing campaigns that drive pipeline and revenue growth.




• Excellent communication skills, with the ability to collaborate effectively across teams.

Ivo might be a good fit for you if you:

• Would describe yourself as being relentlessly resourceful.




• You have a strong internal sense of urgency. You have a bias towards doing things *today*, rather than tomorrow.




• Experience working in a startup environment is preferred but not required.




• Are excited about the adventure of building a company!

FAQ

How far along are we?We launched in early access in April 2023. Since then, we’ve had an incredible response from the market and are growing rapidly. Our clients include companies like Canva, Quora, Zapier, Eventbrite, WordPress and more. We’re happy to share more details with candidates who go through our interview process.

Can I work remotely?

We require candidates to work with us in-person 5 days a week in our San Francisco office.

Compensation:

TheUSDsalaryrangeforthisroleis$160K-$190K.

Finalofferamountsaredeterminedbymultiplefactors,including,experienceandexpertise,andmayvaryfromtheamountslistedabove.