Head of Demand Gen & Ecosystem Growth

Aduna Global, LLC; Atlanta (GA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Healthcare benefits

401K match

Unlimited time off

Job summary

Aduna Global, LLC is seeking a Head of Demand Generation to establish and lead a new function across North America, Europe, and India. You will partner with Sales, Marketing, Product, CSPs, and partners to create a scalable ecosystem that drives revenue growth.

The role requires building a distributed team, shaping market narratives, and managing budgets for MDF, SPIF, and partner incentives. The preferred location is the United States, with flexibility for top candidates in other regions.

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience.
• At least eight years of experience in demand generation, market development, ecosystem development, or channel leadership, ideally within API platforms, telecommunications, or B2B SaaS.
• Proven ecosystem leadership across CSPs, platform/API partners, developers, and enterprise buyers.
• Demonstrated cross-functional influence across Sales, Marketing, Product, and senior external stakeholders.

Responsibilities

• Build and lead the function across content and enablement, partner and tiering management, lead operations and consent, and developer advocacy.
• Align Sales, Marketing, Product, CSP stakeholders, and strategic partners around one ecosystem growth agenda
• Shape the market narrative through executive engagement, industry speaking, ecosystem research, customer stories, and vertical POVs
• Balance market demand with supply availability, using demand signals to inform Supply’s CSP prioritization and ecosystem expansion.
• Own the unit’s Market Development Fund (MDF) and Sales Performance Incentive Fund (SPIF) budgets and the Lighthouse program—Aduna’s reference-grade partner projects.
• Deliver the hiring plan for the unit and build a distributed, multi-country team.
• Run partner programs—content, incentives, tiering, and lead routing—that Sales relies on to convert.
• Set the operating rhythm: weekly commercial interlock, monthly pipeline review, and quarterly Board reporting on partner activation and adoption.

Skills

Demand generation

Ecosystem leadership

Cross-functional influence

Geographic scaling

Education

Bachelor's degree

Job description

Aduna Global, LLC is seeking a Head of Demand Generation to establish and lead a new function across North America, Europe, and India. You will partner with Sales, Marketing, Product, CSPs, and partners to create a scalable ecosystem that drives revenue growth.

The role requires building a distributed team, shaping market narratives, and managing budgets for MDF, SPIF, and partner incentives. The preferred location is the United States, with flexibility for top candidates in other regions.