Head of D2C Marketing

Sabi; United States; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive base salary

Equity package

401(k) with company matching

Health insurance

Flexible PTO

Job summary

Sabi, a US-based startup building a noninvasive wearable that translates thought into text, is seeking a D2C Marketing leader. You will own the funnel across site, landing pages, checkout, and optimization, guiding growth from first touch to retention.

You will orchestrate paid media, lifecycle programs (email and SMS), and SEO, while leading internal teams and external agencies. Proficiency with AI tools and data-driven decision making are required; you will report to the CEO on performance and

Qualifications

• Proven leadership in scaling a direct-to-consumer business.
• Experience building and leading marketing teams.
• Track record in driving growth and ROI.

Responsibilities

• Own the full D2C funnel: site content, landing pages, checkout, and conversion rate optimization.
• Plan, manage, and optimize paid media spend and ROI across channels.
• Build and run lifecycle marketing programs (email, SMS) for retention and LTV.
• Drive SEO and generative engine optimization strategy.
• Manage internal resources and external agency partners, and build out the team as scale demands.
• Use AI tools throughout workflow to multiply output.
• Report directly to the CEO on funnel performance, budget, and growth strategy.

Skills

D2C marketing leadership

Growth optimization

Data-driven decision making

Tools

Shopify

Klaviyo

SEO tools

Job description

Responsibilities

• Own the full D2C funnel: site content, landing pages, checkout, and conversion rate optimization
• Plan, manage, and optimize paid media spend and ROI across channels
• Build and run lifecycle marketing programs (email, SMS) for retention and LTV
• Drive SEO and generative engine optimization strategy
• Manage internal resources and external agency partners, and build out the team as scale demands
• Use AI tools throughout workflow to multiply output
• Report directly to the CEO on funnel performance, budget, and growth strategy

Requirements

• Proven D2C marketing leadership and scaling experience
• Deep hands-on fluency with Shopify and Klaviyo
• Experience across CRO, paid media, lifecycle, and SEO
• Strategist and executor in the early build phase
• Fluent user of AI tools
• Data-driven, analytical, scrappy work style
• Experience managing external agencies and internal team members

Preferred Qualifications

• Experience building a D2C function from near-zero
• Familiarity with hardware or consumer electronics D2C
• Experience with generative engine optimization (GEO)
• Prior experience reporting directly to a CEO or founder

Benefits

• Competitive base salary and meaningful equity package
• 401(k) with company matching
• Health insurance
• Flexible PTO

About the Company

A small team building a noninvasive wearable that turns thought into text, backed by strong investors and moving fast toward consumer launch.