Head of Customer Marketing Strategy

Genentech; San Francisco (CA); Hybrid; USD 200,000 - 372,000; Full time

Job summary

Genentech is seeking a Customer Marketing Team Director based in South San Francisco, CA, focused on Hemophilia, to shape HCP marketing strategy and lead a team of Customer Marketers. You will translate brand strategy into actionable campaigns and ensure cross-functional alignment.

This role requires 8+ years of experience (6 in commercial, 2 in marketing), a Bachelor's degree (MBA preferred), and strong leadership, omnichannel execution, and measurement skills.

Qualifications

• Bachelor's degree; 8+ years total experience, 6+ in commercial, 2+ in marketing.
• Experience ownership of tactics; articulate business problems and content from strategy through execution.
• MBA or related graduate degree preferred.
• Experience in omnichannel/digital marketing; developing personas and customer journeys.
• People leadership experience preferred.

Responsibilities

• Translate brand strategy into a customer strategy, tactical planning, and marketing campaigns across channels.
• Create tailored omnichannel customer engagement using insights, journeys, personas and market data.
• Coordinate messaging of clinical and non-clinical strategy with customers and cross-functional partners.
• Manage media budget, AoR spend, and measure campaign performance.
• Lead and develop the Customer Marketer team and enable capacity planning and coaching.

Skills

Customer Understanding

Strategy Development

Omnichannel Marketing

Team Leadership

Content Development

Measurement & Analytics

Education

Bachelor's degree

MBA or related graduate degree

Job description

Genentech is seeking a Customer Marketing Team Director based in South San Francisco, CA, focused on Hemophilia, to shape HCP marketing strategy and lead a team of Customer Marketers. You will translate brand strategy into actionable campaigns and ensure cross-functional alignment.

This role requires 8+ years of experience (6 in commercial, 2 in marketing), a Bachelor's degree (MBA preferred), and strong leadership, omnichannel execution, and measurement skills.