Head of Customer Journey & Audience Strategy

800flowerscareers; Carle Place (NY); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401k

Vacation & holidays

Employee discount

Mental health resources

Job summary

800flowerscareers is seeking an experienced Director, Customer Journey & Audience Design to transform our marketing into an audience-first growth engine. You will lead audience strategy and journey design across paid and owned channels, grounding decisions in data and behavioral insights to drive engagement and loyalty.

You will partner with Analytics, CRM, and marketing strategy teams, govern audiences across campaigns, and enable an agile, insight-driven marketing organization.

Qualifications

• Bachelor’s degree or equivalent experience.
• 10–12+ years in CX, lifecycle marketing, or growth marketing with leadership.
• Proven track record delivering end-to-end customer journey strategies.

Responsibilities

• Lead end-to-end customer journey across audiences and channels.
• Develop and implement journey frameworks and lifecycle strategies.
• Map journeys, identify friction, and optimize conversion and engagement.
• Collaborate with Marketing, Product, Analytics to align strategy.

Skills

Executive presence

Strategic leadership

Cross-functional collaboration

Data-driven decision-making

Change leadership

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce

HighTouch CDP

Marketing automation

Analytics tools

Office 365

Job description

800flowerscareers is seeking an experienced Director, Customer Journey & Audience Design to transform our marketing into an audience-first growth engine. You will lead audience strategy and journey design across paid and owned channels, grounding decisions in data and behavioral insights to drive engagement and loyalty.

You will partner with Analytics, CRM, and marketing strategy teams, govern audiences across campaigns, and enable an agile, insight-driven marketing organization.