Head of Customer Journey & Audience Strategy

Harry & David; Jericho (NY); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Paid holidays

Employee discount

Job summary

Harry & David is seeking an experienced Director of Customer Journey & Audience Design to transform marketing into an audience-first growth engine. You will lead audience strategy and journey design across paid and owned channels, turning data and insights into cohesive, lifecycle-rich experiences that drive engagement and loyalty.

The role partners with analytics, CRM, paid media, and marketing strategy teams to govern audiences across campaigns and brands, building an agile operating model and

Qualifications

• Executive presence with exceptional communication and stakeholder management
• Strategic, audience-first leadership with enterprise influence
• Cross-functional collaboration to align diverse teams
• Data-driven decision-making with strong analytical judgment
• Change leadership focused on team growth and development
• Bachelor’s degree or equivalent experience

Responsibilities

• Develop and evolve end-to-end customer journey across audiences, touchpoints and channels
• Map and optimize key audience journeys to improve conversion and engagement
• Lead cross-channel planning for a 12-month roadmap
• Lead governance of audiences across campaigns and brands
• Collaborate with Marketing, Product and Analytics to align strategies and execution
• Shape operating model for an agile, insight-driven marketing org
• Lead agency and vendor relationships to support execution and innovation
• Lead a multidisciplinary team spanning journey strategy, lifecycle marketing, and insights

Skills

CRM management

Audience segmentation

Marketing automation

Analytics tools

Office 365

Education

Bachelor’s degree

Tools

Salesforce

HighTouch

Marketing automation tools

Job description

Harry & David is seeking an experienced Director of Customer Journey & Audience Design to transform marketing into an audience-first growth engine. You will lead audience strategy and journey design across paid and owned channels, turning data and insights into cohesive, lifecycle-rich experiences that drive engagement and loyalty.

The role partners with analytics, CRM, paid media, and marketing strategy teams to govern audiences across campaigns and brands, building an agile operating model and