Senior Manager, Customer & Digital Analytics

Edible Brands; Atlanta (GA); On-site; USD 120,000 - 150,000; Full time

Job summary

Edible Brands is seeking a Manager, Customer & Digital Analytics in Atlanta to lead the measurement and insights engine for customers, campaigns, and digital performance across all brands. You will translate data into decisions, building models, dashboards, and performance frameworks to inform lifecycle marketing, paid media, eCommerce, and personalization.

You will own analytics outputs across Adobe Analytics and GA4, with a focus on attribution, segmentation, and cross-channel insights to

Qualifications

• 5+ years of experience in customer analytics, digital analytics, or marketing analytics.
• Proven ability to build customer segmentation models, LTV frameworks, and cohort analyses.
• Hands-on experience with Adobe Analytics and GA4 (implementation, validation, reporting).
• Experience with multi-touch attribution and channel-level performance measurement beyond last-touch.
• Familiarity with CDP data outputs (Segment preferred).
• Strong ability to translate data into actionable insights for non-technical stakeholders.

Responsibilities

• Develop and maintain customer segmentation models, lifetime value frameworks, and cohort analyses informing lifecycle marketing, paid media, and eCommerce strategy.
• Own marketing attribution analysis and provide ROI visibility to leadership across brands.
• Lead dashboards and reports giving real-time visibility into customer behavior and campaign performance.
• Collaborate with data engineering and marketing technology to align analytical frameworks with infrastructure.
• Partner with Finance and eCommerce to align analytics with business reporting and forecasting.
• Oversee tracking for Adobe Analytics and GA4 across web and app properties.

Skills

SQL

Python

Data storytelling

Stakeholder communication

Customer analytics

Tools

Adobe Analytics

GA4

Power BI

Job description

Edible Brands is seeking a Manager, Customer & Digital Analytics in Atlanta to lead the measurement and insights engine for customers, campaigns, and digital performance across all brands. You will translate data into decisions, building models, dashboards, and performance frameworks to inform lifecycle marketing, paid media, eCommerce, and personalization.

You will own analytics outputs across Adobe Analytics and GA4, with a focus on attribution, segmentation, and cross-channel insights to