Group Director, Creator & Influencer Strategy

twentysix; Kansas City (MO); Hybrid; USD 100,000 - 230,000; Full time

Job summary

VML is seeking a Group Director, Creator & Influencer to lead strategy for North American clients, translating brand objectives into scalable creator programs. You will guide cross‑functional teams, drive operational excellence, and ensure high‑quality delivery that aligns with client goals and measurable outcomes.

You will operate as a strategic advisor and hands‑on leader, shaping proposals, managing staff, and collaborating with WPP partners to expand VML’s creator capability while delivering

Qualifications

• 10+ years in social, influencer, creator marketing or integrated marketing.
• Led complex creator/influencer programs for enterprise clients.
• Deep understanding of the full creator marketing lifecycle.
• Able to connect creator strategy to brand, social, media, commerce and CX objectives.
• Experience developing creator playbooks, operating models, and measurement narratives.
• Strong executive communication with senior clients and internal stakeholders.

Responsibilities

• Lead development of creator and influencer strategies for major NA clients across programs (campaign-based, always-on, ambassador, UGC, social commerce).
• Translate client objectives into creator roles, audience strategies, platform approaches, KPIs, and activation plans.
• Oversee end-to-end creator program delivery, ensuring strategic grounding, consistency, and quality.
• Coach teams through creator sourcing, vetting, outreach, contracting, content development, approvals, publishing, paid amplification, reporting, and optimization.
• Collaborate with Business Affairs, Legal, Finance, Data, Media, Creative, Strategy, Client Engagement and Delivery teams to scope and staff influencer work.
• Serve as trusted advisor to clients on creator marketing and the role of creators across brand, social, content, media, commerce and community.
• Identify growth opportunities within client relationships and help shape proposals, scopes, staffing, and pitches.
• Partner with Managing Director to strengthen VML’s creator capability with emphasis on quality, consistency, and scalable delivery.
• Mentor and develop team members to deepen fluency in strategy, platform behavior, creator evaluation, and client leadership.

Skills

Social strategy

Influencer strategy

Leadership

Client advisory

Executive communication

Job description

VML is seeking a Group Director, Creator & Influencer to lead strategy for North American clients, translating brand objectives into scalable creator programs. You will guide cross‑functional teams, drive operational excellence, and ensure high‑quality delivery that aligns with client goals and measurable outcomes.

You will operate as a strategic advisor and hands‑on leader, shaping proposals, managing staff, and collaborating with WPP partners to expand VML’s creator capability while delivering