Head of Creator Growth & Partnerships

Wix; Salem (OR); On-site; USD 150,000 - 200,000; Full time

Job summary

Base44 is building a creator-driven growth engine and seeks a strategist who lives in the creator world. You will recruit and manage a scalable network of creators across multiple platforms, shaping content and collaborations that feel authentic and drive product adoption.

You will partner with product, growth, and marketing to tie creator activity to launches and new features, delivering measurable impact at scale.

Qualifications

• Hands on experience working in influencer marketing, creator partnerships, or UGC program management at a tech company or startup.
• Deep familiarity with the creator ecosystem: platforms, deal structures, creator vetting, content performance metrics, and what "scale" actually looks like.
• Experience managing a high volume of creator relationships simultaneously - not just a handful of big names.
• Strong operator instincts: fast, organized, and able to close partnerships without a lot of hand-holding.
• Ability to identify creators whose audiences overlap with a product’s ideal user, even when the fit isn't immediately obvious.
• Comfortable with ambiguity and building programs that don't have a full playbook yet.
• Excellent communication skills - you can write a great creator brief and a tight performance summary equally well.
• Bonus: experience at a B2B SaaS or AI-powered company where you had to make technical or complex products feel accessible and exciting

Responsibilities

• Build and lead Base44’s creator ecosystem from the ground up, helping define how creators become one of our main growth channels and how the world discovers what we're building.
• Identify and build relationships with creators who genuinely align with Base44’s product, audience, and brand, including creators that may not be obvious fits at first glance.
• Leverage your deep understanding of the creator landscape to spot emerging voices, cultural trends, and communities that can help shape how Base44 shows up online.
• Build authentic partnerships with creators across YouTube, LinkedIn, TikTok, Instagram, and other relevant platforms, creating a strong network around the product.
• Work closely with creators to help shape content that feels authentic to their audience while maximizing reach, engagement, and overall performance.
• Bring a strong understanding of internet culture and creator dynamics to identify the creators, content formats, and narratives that can make a technical product resonate with the right audience.
• Collaborate closely with product, growth, and marketing teams to connect creator activity with product launches, new features, and strategic company moments.
• Build and continuously refine a scalable creator program that allows Base44 to grow creator partnerships in a repeatable and sustainable way.
• Measure what works, learn quickly, and continuously improve how creator partnerships translate into awareness, engagement, and product adoption.

Skills

Influencer marketing

Creator partnerships

UGC program management

High-volume relationship management

Job description

Base44 is building a creator-driven growth engine and seeks a strategist who lives in the creator world. You will recruit and manage a scalable network of creators across multiple platforms, shaping content and collaborations that feel authentic and drive product adoption.

You will partner with product, growth, and marketing to tie creator activity to launches and new features, delivering measurable impact at scale.