Head of Creator Growth & Partnerships

Lume Deodorant, LLC; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Mammoth Brands seeks a Head of Community to lead the creator engine behind Harry's, Flamingo, and Lume. You’ll own the creator network, contracts, payments, and the influencer pipeline across TikTok Shop and affiliate channels to drive growth and revenue.

You’ll partner with Growth and Brand teams, set mass creator strategy, manage cross-brand relationships, and ensure creator content is utilized across paid, UGC, and organic channels.

Responsibilities

• Own Mammoth's shared creator network across all three brands.
• Own the shared infrastructure: contracts, rates, rights, payments, and the content repository.
• Decide which brand a creator belongs to, when to deepen or end relationships, and resolve cross-brand conflicts.
• Own the TikTok partner relationship and bring cross-brand asks to the platform.
• Own the pod that runs all creator and content work for TikTok Shop, led day to day by the Sr. Manager, Community.
• Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms: recruitment, activation, retention, commission and incentive design, creator NPS, and creator-to-creator recruitment.
• Build the path from mass creator to affiliate across channels to deeper partnership, so the best creators are found early and grow with us.
• Make sure creator content is used across every channel: paid whitelisting, UGC, affiliate, and brand organic.
• Own the whole influencer pipeline, from sourcing and first outreach through negotiation, activation, and renewal.
• Own performance partnerships through Influencer Partnerships.
• For brand-led work (large-scale influencers, brand moments), build shortlists, run outreach and negotiation, and manage engagement against the brand's strategy and talking points.
• Run every creator experience for Growth and Brand through Community Engagement: Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.
• Partner with the Growth Marketing Lead and Influencer and Organic Social Lead for each brand. Take creator direction and briefs from them and turn it into creator targets and execution.
• Work with each brand's marketing team on influencer strategy: a dotted line to each brand's CMO, and close partnership with each [Brand] Influencer Marketing Manager, who owns the brand's overall creator strategy.
• Bring in strategy and input from cross-functional partners, including Creative Strategists and the production team on the growth creative side, and the brand influencer teams.
• Give brand Social Media Managers access to the network for organic creator work and reposting.
• Own the Growth community budget: mass creators, performance partnerships, and engagement programming. Commissions sit in Growth.
• Brands fund large-scale influencers, brand moments, and premium tiers (e.g. luxury seeding) from their own budget. The split is set by creator cost, follower size, and objective [TBC: thresholds]. Shared experiences like creator trips are co-funded.
• Own brand safety review with input from the brand teams, and route larger deals for Brand approval [TBC: threshold].
• Monthly Brand Creator Planning with each brand: strategy, priority moments, talking points, and budget.
• Weekly Community Operating Meeting: pipeline, outreach funnel, active deals, content delivered, engagement programming, what to scale or stop.

Job description

Mammoth Brands seeks a Head of Community to lead the creator engine behind Harry's, Flamingo, and Lume. You’ll own the creator network, contracts, payments, and the influencer pipeline across TikTok Shop and affiliate channels to drive growth and revenue.

You’ll partner with Growth and Brand teams, set mass creator strategy, manage cross-brand relationships, and ensure creator content is utilized across paid, UGC, and organic channels.