Head of Community

103644278; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Lume and Mando, part of Mammoth Brands, seek a Head of Community to lead the creator engine for three brands. You will own the creator network, oversee influencer partnerships, and drive revenue through a unified creator strategy across TikTok Shop and affiliate channels.

The role sits in Growth, collaborating with brand marketing, and leading cross-brand creator initiatives to scale content velocity and business impact.

Responsibilities

• Own Mammoth's shared creator network across all three brands.
• Manage contracts, rates, rights, payments, and the content repository.
• Set mass creator strategy across TikTok Shop, affiliate channels and other platforms.
• Own the influencer pipeline from sourcing to renewal.
• Lead creator experiences across Growth and Brand through Community Engagement.
• Partner with Growth Marketing Lead and Influencer and Organic Social Lead for ea

Job description

About Lume and Mando

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don't have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as "life-changing" by our customers. In late 2022, we launched a men's line called Mando, bringing our expertise to the men's personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry's, Flamingo, Lume, Mando, and Coterie. Driven by a mission to "Create Things People Like More," the company is creating a new model-and home-for brands, founders, and talent looking to solve unmet needs, improve peoples' lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big - and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Role

As Head of Community, you'll run the creator engine behind Harry's, Flamingo, and Lume. It's a big role with a lot of room to build. You own the pod behind all creator and content work for TikTok Shop, the mass creator strategy across affiliate channels and platforms, and the entire influencer pipeline, from the first message to a long-term partnership. It all runs on one shared creator network and one set of infrastructure, with one goal: great creator content that helps the business grow and drives revenue.

The role sits in the Growth organization and reports to the Head of Growth, but the work is cross-functional by nature. You'll work every day with the Growth Marketing Lead and Influencer and Organic Social Lead for each brand, partner with the brand marketing teams on influencer strategy, and pull in the growth creative team and brand influencer partners along the way. Your team handles creator execution across all of it.

We're looking for a creator-commerce operator who thinks in networks, incentives, content velocity, and commercial outcomes, and who can partner credibly with brand leaders.

What You'll Do

The creator network and front door

Own Mammoth's shared creator network across all three brands. Every creator conversation, from either Growth or Brand, runs through it so no creator hears from two Mammoth teams. Own the shared infrastructure: contracts, rates, rights, payments, and the content repository. Paid usage and affiliate are the default on every deal. Decide which brand a creator belongs to, when to deepen or end relationships, and resolve cross-brand conflicts. Own the TikTok partner relationship and bring cross-brand asks to the platform.

TikTok Shop and mass creator strategy

Own the pod that runs all creator and content work for TikTok Shop, led day to day by the Sr. Manager, Community. Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms: recruitment, activation, retention, commission and incentive design, creator NPS, and creator-to-creator recruitment. Build the path from mass creator to affiliate across channels to deeper partnership, so the best creators are found early and grow with us. Make sure creator content is used across every channel: paid whitelisting, UGC, affiliate, and brand organic.

The influencer pipeline

Own the whole influencer pipeline, from sourcing and first outreach through negotiation, activation, and renewal. Own performance partnerships through Influencer Partnerships. For brand-led work (large-scale influencers, brand moments), build shortlists, run outreach and negotiation, and manage engagement against the brand's strategy and talking points.

Creator experiences

Run every creator experience for Growth and Brand through Community Engagement: Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.

Partnership and cross-functional input

Partner with the Growth Marketing Lead and Influencer and Organic Social Lead for ea