Head of Creative Strategy & Growth (AI Studio)

Open English; Miami (FL); On-site; USD 150,000 - 190,000; Full time

Job summary

Open English seeks a strategic, data-minded Head of Creative Strategy to lead the growth, positioning, and visual identity of our consumer brand globally. In this role, you will bridge bold storytelling and high-velocity B2C performance marketing.

You will manage the Creative Studio team, taking complete ownership of creative direction, content engines, and acquisition assets designed to drive consumer enrollment, maximize conversion, and lower CAC.

Qualifications

• 4-5 years in a creative agency setting followed by 3-5 years in-house leading B2C brand strategy or growth creative functions.
• Proven history of scaling consumer-facing creative teams where video, paid social, and landing page assets are optimized based on conversion metrics rather than visual appeal.
• Active hands-on experience integrating generative AI production workflows (prompt-based image, text, and video tools) to streamline brief generation and asset iteration.

Responsibilities

• Consumer Brand Strategy Alignment across Brazil and Latin America with brand voice and visual identity.
• Performance-Driven Creative Production engine for high volumes of video ads, paid social assets, and landing pages.
• Content Strategy & Category Authority via long-form and brand storytelling content with AI-driven repurposing workflows.
• Strategic Shared Services Support ensuring brand guidelines, design systems, and template libraries.
• AI Workflow Leadership & Operations: reusable prompt libraries and automated production workflows across the studio.

Skills

Agency-to-In-House Hybrid

B2C Performance Track Record

AI Tooling & Workflow Mastery

Job description

Open English seeks a strategic, data-minded Head of Creative Strategy to lead the growth, positioning, and visual identity of our consumer brand globally. In this role, you will bridge bold storytelling and high-velocity B2C performance marketing.

You will manage the Creative Studio team, taking complete ownership of creative direction, content engines, and acquisition assets designed to drive consumer enrollment, maximize conversion, and lower CAC.