Remote AI-Driven Creative Director for Scalable Campaigns

engine; United States; Hybrid; USD 158,000 - 218,000; Full time

Benefits offered by this job

Equity for all employees

Bonus potential

Hybrid work model

Remote work may be available

Job summary

Engine seeks a hands-on creative leader to drive the customer journey across campaigns, websites, lifecycle communications, and in-product experiences. Build an AI-assisted creative operating system to deliver distinctive, high-performing work at scale while safeguarding quality, consistency, and originality.

You will lead designers, editors, and AI specialists, own the production pipeline, explore generative AI, and base decisions on performance signals such as hook rate and conversions.

Qualifications

• Experience leading creative strategy with measurable commercial impact.
• Hands-on fluency with generative AI and creative tools (image, video, voice, workflows).
• Strong direct-response instincts across channels.
• Experience building scalable production pipelines and quality controls.

Responsibilities

• Design the creative production pipeline, including workflows, prompt libraries, reusable components, asset management, tooling, guardrails, and quality assurance.
• Experiment with generative AI, automation, agencies, open-source resources, and emerging production methods to increase creative speed and capability.
• Build frameworks for creative testing, using audience behavior signals to guide iteration.
• Translate brand strategy into performance creative for events, conferences, activations, and in-product experiences.
• Establish testing calendars and learning agendas to improve future decisions.
• Lead and develop designers, editors, producers, and AI-focused specialists while contributing directly.

Skills

Creative leadership

Generative AI fluency

Direct-response instincts

Systems building

Copywriting / art direction

Tools

Generative AI tools

Workflow automation platforms

Job description

Engine seeks a hands-on creative leader to drive the customer journey across campaigns, websites, lifecycle communications, and in-product experiences. Build an AI-assisted creative operating system to deliver distinctive, high-performing work at scale while safeguarding quality, consistency, and originality.

You will lead designers, editors, and AI specialists, own the production pipeline, explore generative AI, and base decisions on performance signals such as hook rate and conversions.