Remote Paid Media Creative Strategist — Performance Lead

OpenArt AI; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

USD compensation

Fully remote

Global team

Job summary

OpenArt AI is a Silicon Valley-based Gen AI startup building a global AI creative platform. We ask you to own the creative strategy behind paid social campaigns, identify audiences, write briefs, plan tests, and analyze performance to guide next steps.

You will collaborate with growth, motion design, influencer, and social teams to continuously produce and test new paid creative, focused on improving performance rather than solely buying media.

Qualifications

• 3+ years of experience in paid creative strategy, performance marketing, growth marketing, or a closely related role.
• Proven experience developing paid social creative that drove measurable performance.
• Strong understanding of Meta advertising and paid social creative.
• Experience building and running creative testing frameworks.
• Strong analytical skills and comfort working with paid media performance data.
• Excellent copywriting, especially hooks, short-form scripts, headlines, and direct-response messaging.
• Strong understanding of TikTok, Instagram, YouTube, and internet culture.
• Experience briefing and working with video editors, motion designers, designers, and creators.
• Ability to move quickly from performance insight to creative hypothesis to test.
• Comfortable operating independently in a fast-paced remote environment.
• Genuine interest in AI and how people are using AI tools to create content.

Responsibilities

• Own Paid Creative Strategy across Meta, TikTok, Google, YouTube, and other paid channels.
• Build a structured testing system across concepts, hooks, audiences, formats, visuals, CTAs, and landing pages.
• Turn performance insights into creative hypotheses and new concept tests.
• Develop concepts, briefs and ad copy across UGC, creator-led ads, product demos, and social-native formats.
• Work with creators & influencers to turn organic content into paid creative.

Skills

Paid creative strategy

Performance marketing

Growth marketing

Meta advertising

Creative testing frameworks

Analytical skills

Copywriting hooks & scripts

TikTok/IG/YouTube know‑how

Independent remote work

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Attribution platforms

Job description

OpenArt AI is a Silicon Valley-based Gen AI startup building a global AI creative platform. We ask you to own the creative strategy behind paid social campaigns, identify audiences, write briefs, plan tests, and analyze performance to guide next steps.

You will collaborate with growth, motion design, influencer, and social teams to continuously produce and test new paid creative, focused on improving performance rather than solely buying media.