Head of Creative (Fully Remote)

Directive Consulting; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Directive Consulting is a remote-first B2B marketing agency seeking a senior leader to own the Performance Design department. You will shape the creative vision, ensure craft and conversion benchmarks, and mentor designers and motion contractors.

You will drive AI adoption, integrate AI tools into workflows, and manage department P&L, margins, and resourcing while collaborating with paid media and client success teams.

Responsibilities

• Own the creative vision and quality standard for the Performance Design department.
• Lead, coach, and develop a multidisciplinary team of designers and motion contractors.
• Set clear expectations, foster accountability, and invest in team growth opportunities.
• Partner with paid media and client success to keep creative data-informed from the start.
• Own department P&L, margins, and resourcing decisions to operate as a profitable business unit.
• Lead adoption of AI creative tools across the team.
• Build AI into production workflows to sharpen output and improve efficiency.

Skills

Team leadership

Creative direction

AI integration

Cross-functional collaboration

Performance design

P&L management

Job description

• Own the creative vision and quality standard for the Performance Design department.
• Ensure all work meets both craft and conversion benchmarks across paid social, display, video, and landing pages.

People Management:

• Lead, coach, and develop a multidisciplinary team of designers and motion contractors.
• Set clear expectations, foster accountability, and invest in team growth opportunities.
• Partner with paid media and client success to keep creative data-informed from the start.
• Own department P&L, margins, and resourcing decisions to operate as a profitable business unit.

AI Integration:

• Lead adoption of AI creative tools across the team.
• Build AI into real production workflows to sharpen output and improve efficiency.

Directive Consulting

Directive Consulting is a leading B2B marketing agency that aligns brand and demand to drive revenue for over 420 brands. We are a remote-first, growth-focused team with a People First culture, operating across Performance, Communications, and Commerce divisions.