Head of Copy & Creative Strategy

Thornton Tomasetti; Alameda (CA); On-site; USD 131,000 - 261,000; Full time

Benefits offered by this job

Competitive salary and benefits

Flexible working

Health benefits

Job summary

Abbott’s Lingo division seeks a Head of Copy who can lead creative strategy across brand, campaigns, and content. You will shape the voice, guide writers, and collaborate with the Senior Visual Designer to align words and visuals with business goals.

You will mentor junior creatives, work with freelancers and agencies, and stay ahead of culture and health trends to ensure messaging stays clear, human, and resonant.

Qualifications

• Bachelor's Degree 8–12 years of experience in creative roles, with a clear trajectory through copywriting and creative concepting.
• Proven track record leading creative strategy and execution for consumer brands — health, wellness, lifestyle, or technology experience a strong plus.
• A portfolio that demonstrates exceptional writing, smart strategic thinking, and the range to work across brand, digital, and campaign
• Experience art-directing and collaborating with designers — you don't need to design, but you need to direct
• Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led or scale-up environments is a plus

Responsibilities

• Write, direct, and elevate copy across all touchpoints — brand, digital, editorial, CRM, and beyond
• Set the standard for what great writing looks like at Lingo, providing hands- on guidance and feedback to freelancers, agencies, and internal contributors
• Maintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture that the broader team can work from
• Partner closely with the senior visual designer to ensure copy and design work in genuine creative harmony
• Work alongside brand, product, and growth marketing teams to bring a cohesive creative voice across every customer touchpoint
• Present creative work to senior stakeholders with clarity, confidence, and strategic conviction
• Manage and brief external creative partners — agencies, freelance writers, content studios — ensuring the work lands to brief and to standard
• Help build a culture where craft is celebrated and creative thinking is everyone's job
• Mentor junior creatives and contribute to the development of a high-performing, collaborative creative team
• Stay close to culture, health, and wellness trends to ensure Lingo's creative output stays relevant and resonant

Skills

Creative leadership

Copywriting

Brand storytelling

Presentation

Collaboration

Agency/Hybrid experience

Portfolio writing

Education

Bachelor's Degree

Job description

Abbott’s Lingo division seeks a Head of Copy who can lead creative strategy across brand, campaigns, and content. You will shape the voice, guide writers, and collaborate with the Senior Visual Designer to align words and visuals with business goals.

You will mentor junior creatives, work with freelancers and agencies, and stay ahead of culture and health trends to ensure messaging stays clear, human, and resonant.