Head of Copy & Brand Strategy

Abbott; United States; Presencial; USD 120 000 - 180 000; Tempo integral

Resumo da oferta

Lingo is seeking a Head of Copy to shape the brand voice and strategic narrative across all touchpoints. You’ll lead with a writer’s instinct, guiding briefs, concepts, and copy that resonates with health-minded audiences.

Working closely with the Senior Visual Designer, you’ll own tone, storytelling, and platform strategy while mentoring juniors and collaborating with freelancers, agencies, and internal teams.

Qualificações

• 8–12 years of experience in creative roles.
• Proven track record leading creative strategy and execution for consumer brands.
• Portfolio demonstrates writing, strategic thinking across brand, digital, and campaigns.
• Experience art-directing and collaborating with designers.
• Agency, in-house, or hybrid background welcome; fast-paced environments a plus.

Responsabilidades

• Own the creative strategy across brand and campaign initiatives, rooted in a clear POV.
• Lead concepting sessions with a writer's instinct for insight and story.
• Translate briefs into compelling platforms, not just executions.
• Ensure consistency and quality across channels—ads, social, packaging, campaigns.
• Develop and evolve the brand voice to be distinct and human.
• Write, direct, and elevate copy across touchpoints—brand, digital, CRM.
• Provide guidance to freelancers, agencies, and internal contributors.
• Maintain messaging frameworks and tone of voice guidelines.
• Collaborate with senior visual designer to harmonize copy and design.
• Present work to senior stakeholders with clarity and conviction.
• Mentor junior creatives and foster a collaborative team.
• Stay close to culture, wellness trends to keep output relevant.

Conhecimentos

Copywriting

Creative strategy

Brand voice

Leadership

Editing

Formação académica

Bachelor's Degree

Descrição da oferta de emprego

Lingo is seeking a Head of Copy to shape the brand voice and strategic narrative across all touchpoints. You’ll lead with a writer’s instinct, guiding briefs, concepts, and copy that resonates with health-minded audiences.

Working closely with the Senior Visual Designer, you’ll own tone, storytelling, and platform strategy while mentoring juniors and collaborating with freelancers, agencies, and internal teams.