Head of Content Growth & Strategy

Content Creators; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Compound Planning is a high-growth digital family office leveraging a strong content engine to drive growth. We seek a senior Content Lead to own strategy, production, agencies, and distribution, enabling the Head of Marketing to scale experiments and channels toward profitability.

You will manage long-form narratives, publish across formats, and push editorial boundaries while maintaining high-quality output with minimal oversight.

Qualifications

• Experience managing agencies (copy, PR, ads) and driving them without heavy hand-holding.
• Strong personal writing ability — you can produce polished emails, landing pages, decks, and social copy yourself, not just direct others who do
• Background in wealth management or personal finance content (preferred, but not required); fintech familiarity a plus
• A track record of owning a content function end-to-end — from strategy to production to distribution — with minimal oversight
• Comfortable operating as the sole senior content voice in the org, with authority to make final editorial calls
• Strong project management instincts — juggling a multi-format content calendar, agency relationships, and advisor coordination simultaneously
• AI-Native

Responsibilities

• Own the Content Engine: Take full editorial and operational ownership of The Manual, Compound Interests, Compound Conversations, public relations, brand/exec social, and product marketing.
• Set and drive content strategy — topics, themes, timing — in partnership with the Head of Marketing, who remains involved at the strategic level
• Manage the compliance submission and approval workflow, and own publishing to the CMS and newsletter platform
• Identify advisor subject-matter experts and turn their expertise into published content across formats
• Personally write email, landing pages, decks, and social copy where quality and speed matter most — without needing review cycles to ship
• Build and defend a point of view on Compound's ICP and how advisors think, so content decisions don't require checking in
• Own topic and panelist selection, agenda-setting, and advisor coordination for the monthly series
• Write landing page copy, hold advisors accountable for skeleton decks, and polish materials for delivery
• Write and distribute email/social promotion to drive attendance
• Build the derivative-content pipeline from event transcripts and recordings, and grow the series to new audiences and formats
• Own and optimize relationships with StoryArb and other growth/content partners — push on output, quality and strategy rather than manage logistics
• Manage copy, PR, and ad agency relationships and improve their ROI
• Own digital ad copywriting and creative review
• Increase output, consistency, and quality across formats without adding headcount-heavy overhead
• Build the connective tissue between content and other functions — flagging where content-to-pipeline handoffs break down and partnering with RevOps to fix them
• Own email lifecycle content, from onboarding sequences to reengagement campaigns

Skills

Agency management

Strong writing

Content strategy

Project management

Wealth/finance content

AI-native

Job description

Compound Planning is a high-growth digital family office leveraging a strong content engine to drive growth. We seek a senior Content Lead to own strategy, production, agencies, and distribution, enabling the Head of Marketing to scale experiments and channels toward profitability.

You will manage long-form narratives, publish across formats, and push editorial boundaries while maintaining high-quality output with minimal oversight.