Senior TikTok-First Social Content Strategist

The Uncommon Business; Minneapolis (MN); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Wellness stipend

Development budget

Home office setup

Unlimited PTO

Remote setup

Job summary

The Uncommon Business in Minneapolis, MN is seeking a growth-focused Content Lead to own the daily content engine end to end. You’ll direct a founder live on camera and run TikTok as your personal domain, building multi-platform strategy rather than endless scheduling.

You’ll own social strategy, cadence, and campaign alignment, create two posts per day on each platform, craft stories, and coordinate with the Senior Videographer to supply assets.

Qualifications

• You've run multi-platform content for a brand or founder with the native instincts to prove it, especially on TikTok, and you test hooks relentlessly to find what scales.
• You're a genuinely strong writer who can carry LinkedIn and Twitter/X without a copywriter babysitting you.
• You're comfortable directing a founder live and pulling the best material out of her in real time.
• You think in systems and plan backward from launch and campaign dates, so promotion is always ramping ahead of the moment instead of scrambling to catch up.
• You default to AI-first and are already using it to move faster than a team twice your size.

Responsibilities

• Social Strategy, Growth Testing & Team Direction: You own the overarching strategy (what we post, when, and why across every platform) and the growth engine behind it: directing trial reels, testing hooks, and tuning post frequency to find what scales.
• Daily Cadence & Creation: You carry the daily volume yourself: two posts per day on each video platform (Instagram, TikTok, YouTube Shorts), daily stories, and daily written content on LinkedIn and Twitter/X.
• Launch & Campaign Alignment: You stay tight to every product launch, masterclass, and lead-gen push, and you shift the CTA and content strategy ahead of each one.
• TikTok End to End: You are the sole owner of TikTok. You own the strategy to grow the platform and run a sub-20-minute weekly sit-down with Callan that becomes five native posts.
• Content Engine & Event Capture: You turn Callan's newsletters, calls, DMs, and objections into a repeatable content source for top-funnel content.

Skills

TikTok strategy

Multi-platform content

Strong writing

Founder interview

Growth testing

Campaign planning

Job description

The Uncommon Business in Minneapolis, MN is seeking a growth-focused Content Lead to own the daily content engine end to end. You’ll direct a founder live on camera and run TikTok as your personal domain, building multi-platform strategy rather than endless scheduling.

You’ll own social strategy, cadence, and campaign alignment, create two posts per day on each platform, craft stories, and coordinate with the Senior Videographer to supply assets.