Head of Content & Audience Strategy

Amgen; United States; Presencial; USD 180 000 - 260 000; Tempo integral

Resumo da oferta

Amgen is seeking a Senior Director, Content and Audience Strategy to define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels. This leader will translate complex business needs into scalable, governance-compliant content solutions and build a high-performing function across production, taxonomy, metadata, governance, and analytics.

The Senior Director will partner with business and portfolio leads, digital product managers, and transformation

Qualificações

• Defines and implements enterprise content strategy aligned with transformation initiatives.
• Translates complex business needs into scalable, governance-compliant content solutions.
• Leads a content and audience strategy function across multiple channels.
• Partners with business leads, portfolio leads, digital product managers, and transformation stakeholders.

Responsabilidades

• Lead a high-performing content and audience strategy function.
• Structure, hire, develop, and performance-manage the team.
• Partner with business leads, portfolio leads, digital product managers, and transformation stakeholders to translate business use cases into audience-driven content strategies and multi-channel roadmaps.
• Develop an integrated content architecture connecting audience needs, production and channel capabilities, brand messaging, regulatory requirements, and outcomes.
• Assess content maturity, production complexity, technology readiness, governance requirements, and transformation dependencies.
• Set enterprise standards for audience segmentation, content strategy, and content governance.
• Define production strategies and roadmaps aligned with content priorities and audience plans.
• Establish standards and QA processes to ensure brand consistency, regulatory compliance, and efficient reviews.
• Partner with creative, marketing, medical, legal, compliance, privacy, brand, and digital teams to ensure production-ready content.
• Oversee channel-specific production requirements and templates for diverse audiences.
• Manage relationships with external agencies, vendors, and platform partners; set SLAs and quality benchmarks.

Conhecimentos

Content strategy

Audience analytics

Stakeholder management

Leadership

People management

Roadmap development

Cross-functional collaboration

Descrição da oferta de emprego

Amgen is seeking a Senior Director, Content and Audience Strategy to define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels. This leader will translate complex business needs into scalable, governance-compliant content solutions and build a high-performing function across production, taxonomy, metadata, governance, and analytics.

The Senior Director will partner with business and portfolio leads, digital product managers, and transformation