Enterprise Content & Audience Strategy Director

Amgen SA; United States; Remote; USD 250,000 - 350,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Stock options

Discretionary bonus

Flexible work model

Paid time off

Job summary

Amgen seeks a Senior Director of Content and Audience Strategy to define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels. This leader will translate complex business needs into scalable, governance-compliant content solutions and build a high-performing team.

The role partners across business and transformation stakeholders to create audience-driven roadmaps, establish governance frameworks, and drive measurable business outcomes through

Qualifications

• Requires senior leadership in content strategy and transformation initiatives.
• Experience building enterprise-level governance and content standards.
• Strong collaboration with cross-functional partners across marketing, legal, medical, and regulatory review.

Responsibilities

• Define and lead enterprise content and audience strategy across channels.
• Build and sustain content governance, taxonomy, and metadata standards.
• Represent content strategy in executive forums and transformation governance.
• Partner with business, portfolio leads, and digital product teams to deliver audience-driven roadmaps.

Skills

Content strategy

Audience analytics

Stakeholder management

Team leadership

Governance

Education

MBA or related

Master's degree

Bachelor's degree

Tools

CMS platforms

Taxonomy & metadata governance

Customer data platforms

Marketing automation tools

Job description

Amgen seeks a Senior Director of Content and Audience Strategy to define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels. This leader will translate complex business needs into scalable, governance-compliant content solutions and build a high-performing team.

The role partners across business and transformation stakeholders to create audience-driven roadmaps, establish governance frameworks, and drive measurable business outcomes through