Head of Consumer Value & Revenue Growth, US

Vinarchy group.; Petaluma (CA); Hybrid; USD 170,000 - 250,000; Full time

Job summary

Vinarchy seeks a Head of Consumer Value & Revenue Growth for the Americas to lead pricing and promotion strategy across all states, working with distributors and account executives. This role shapes US growth and profitability with a consumer-centric approach.

The ideal candidate is analytical, self-driven, and experienced in Alc-bev; based in the US, with commuting distance to Petaluma CA preferred but not required. Strong finance and CPA/CFA/ACC A MBA preferred.

Qualifications

• Bachelor’s degree in Finance, Accounting, Economics, or related field; advanced qualifications preferred (CPA/CFA/ACCA/MBA).
• Minimum of 5 years of pricing and/or finance experience; CPG experience preferred; alc-bev industry strongly preferred.
• Proficiency in financial systems (JDE, Hyperion), advanced Excel, and BI/reporting tools (Power BI).
• Strong communication and analytical skills.

Responsibilities

• Lead nation-wide pricing and promotion strategy development and optimize state-level activity.
• Collaborate with national account team and distributors to execute pricing and deal levels.
• Analyze performance, consumer, and competitor data to drive volume and GP growth.
• Spearhead pricing and P&L development for innovation products.
• Ensure end-to-end pricing processes with clear controls and transparency.
• Manage master price grid from SRP to FOB and depletion allowances.
• Review distributor pricing and DA claims, resolve discrepancies.
• Own US DA and GP reporting.
• Manage month-end revenue to GP by customer and product; create DA accrual.
• Lead US A&P management; support global reporting for US.

Skills

Pricing & Finance

CPG experience

Alc-Bev experience

JDE

Hyperion

Power BI

Advanced Excel

Communication

Analytical

Education

Bachelor’s degree in Finance, Accounting, Economics, or related field

CPA

CFA

ACCA

MBA

Tools

JDE

Hyperion

Power BI

Job description

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Head of Consumer Value & Revenue Growth, US

Location: Field Based US, USA

Job Function: Finance

Employment Type:

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the Role

We are seeking a Head of Consumer Value & Revenue Growth to join our high-performing Americas team. This individual will lead pricing and promotion strategy across all states with a consumer-centric approach and execute directly with local distributors and account executives. It is a high-visibility role that directly shapes the growth and profitability of the US business.

The ideal candidate is a self-starter who is intellectually curious, highly analytical, and relentless in execution, whether you are a seasoned veteran interested in disrupting the status quo of the wine industry, or an emerging talent excited to take the next step up and make a larger impact. Alc-bev experience is highly preferred.

This role is based in the US, within commuting distance to Petaluma CA preferred but not required.

Key Responsibilities Include:

Pricing & Promotion Strategy

• Lead nation-wide pricing and promotion strategy development, and optimize state-level activity based on consumer insights and market-specific dynamics e.g. independent vs chain dominant markets, control states, franchise states, etc.
• Collaborate directly with the national account team and distributors to execute pricing and deal levels
• Develop strategies to continuously improve volume and GP growth, through analysis of performance / consumer / competitor data, and ad-hoc direct market visits
• Spearhead pricing and P&L development for innovation products

Pricing Operations

• Ensure an efficient end-to-end pricing process, identifying and resolving issues with a continuous improvement mindset to deliver a strong process with simplicity, transparency and clear controls
• Manage master price grid from SRP to FOB and depletion allowance (DA), ensuring single source of truth
• Review and resolve discrepancies of distributor pricing and DA claims
• Own US DA and GP reporting

Financial Operations

• Responsible for month-end reviews of gross revenue to GP by customer and product, creation of DA accrual and management of balance sheet reconciliation
• Manage gross to net revenue inputs for financial planning and forecasting cycles
• Lead US A&P management
• Support global reporting requirements relevant to the US

What You’ll Bring:

• Education & Credentials: Bachelor’s degree in Finance, Accounting, Economics, or related field; advanced qualifications such as CPA, CFA, ACCA, or MBA preferred.
• Industry Expertise: Minimum of 5 years of pricing and/or finance experience; CPG experience preferred; alc-bev industry experience strongly preferred.
• Technical Proficiency: Expertise in financial systems (JDE, Hyperion), advanced Excel, and business intelligence/reporting tools (Power BI).
• Exceptional communication and analytical skills.

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

Want to know more about us? Check out this short video!

At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.

Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role-appropriate pre‑employment screening.

If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.