Head of Consumer Digital Health Product

Enhanced US LLC; New York (NY); Remote; USD 180,000 - 240,000; Full time

Job summary

Enhanced is seeking an experienced consumer product leader to build and scale digital experiences from onboarding to ongoing care. You’ll own the end-to-end website and Enhanced OS, guide a cross-functional team, and drive a strategy that blends design, engineering, and analytics.

You’ll shape the product roadmap, manage external partners, and relentlessly improve conversion and retention in a fast-moving, regulated health environment.

Qualifications

• 5–10 years of digital Product Management experience, including at least 3 years in consumer health, telehealth, or pharmacy.
• Experience leading a consumer website or app build from concept through launch, ideally involving a rebrand or new product lines.
• Experience managing product managers, including setting priorities, defining ownership, and developing teams.
• Experience leading design and engineering teams, agencies, or external development partners through major builds.
• Understanding of regulated consumer healthcare workflows, including identity verification, consent, and payments.
• Track record of improving conversion and customer experience through funnel analytics and measurable product changes.
• Experience managing third-party platforms and vendors, including build-versus-buy decisions.
• Strong cross-functional leadership and the ability to operate strategically while remaining hands-on in a fast-moving environment.

Responsibilities

• Own the end-to-end consumer digital experience across Enhanced’s website and Enhanced OS, including onboarding, payments, patient care, and refills.
• Develop and manage a prioritized product roadmap aligned with business goals and consumer needs.
• Lead the rebuild of the consumer website, including requirements, design, development, and launch.
• Manage and develop the product team, establishing clear ownership, priorities, and operating rhythms.
• Partner with design, engineering, marketing, operations, and analytics to deliver a cohesive consumer experience.
• Identify and eliminate friction across the patient journey, improving conversion, intake completion, and retention.
• Own the consumer product technology stack and external partners, making informed build-versus-buy decisions.
• Define and track key product metrics, including funnel conversion, ID verification, time to first dose, refill rates, and retention.
• Scale the product roadmap, team, and operating model as the consumer business grows.

Job description

Enhanced is seeking an experienced consumer product leader to build and scale digital experiences from onboarding to ongoing care. You’ll own the end-to-end website and Enhanced OS, guide a cross-functional team, and drive a strategy that blends design, engineering, and analytics.

You’ll shape the product roadmap, manage external partners, and relentlessly improve conversion and retention in a fast-moving, regulated health environment.