Director of Product Management

Enhanced; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Enhanced is seeking an experienced consumer product leader to own and scale our digital experiences across Enhanced eing a leader for the consumer journey—from onboarding and payments to ongoing care and refills. You will set product strategy, manage a team of PMs, and drive collaboration with design, engineering, marketing, and analytics to deliver a seamless experience.

The role requires building and launching major website/app initiatives, with a focus on conversion, retention, and journey

Qualifications

• Extensive experience building and scaling consumer websites/apps.
• Proven ability to lead product strategy and manage a team.
• Strong stakeholder management and data-driven decision making.

Responsibilities

• Own the end-to-end consumer digital experience across Enhancedfs platforms, including onboarding, payments, care and refills.
• Develop and manage a prioritized product roadmap aligned with business goals.
• Lead the rebuild of the consumer website from requirements through launch.
• Manage and develop the product team, establishing clear ownership and rhythms.
• Partner with design, engineering, marketing, operations, and analytics to deliver a cohesive experience.
• Identify and remove friction across the patient journey to improve conversion and retention.
• Define and track key metrics such as funnel conversion and time to first dose.

Skills

Product leadership

Digital product management

Roadmapping

Cross-functional leadership

Analytics & optimization

Education

Bachelors degree in a relevant field

Job description

Join the Movement

At Enhanced, we believe optimal health shouldn't be complicated, expensive, or reserved for the few who can afford a team of specialists. Our mission is to give everyone the opportunity to live Enhanced. We believe everyone should have access to the tools, insights, and support they need to look better, feel better and be the best version of themselves.

We're building a company that sits on science-backed supplements which cut through industry noise and deliver real, measurable results. No gimmicks or fads, just what actually works, made accessible to everyone.

We're a team of doctors, athletes and passionate operators driven by curiosity and a genuine obsession with human performance. If you're excited about building products that help people become the best version of themselves, we'd love to have you on the team.

About You

You’re an experienced consumer product leader who knows how to build and scale digital experiences from the ground up. You’ve led major website and app builds, ideally in telehealth, healthcare, or pharmacy, and understand how to create a seamless consumer journey across onboarding, payments, and ongoing care. You’re equally comfortable setting product strategy, managing a team, leading external partners, and getting into the details to move projects forward.

What You’ll Do

• Own the end-to-end consumer digital experience across Enhanced’s website and Enhanced OS, including onboarding, payments, patient care, and refills.
• Develop and manage a prioritized product roadmap aligned with business goals and consumer needs.
• Lead the rebuild of the consumer website, including requirements, design, development, and launch.
• Manage and develop the product team, establishing clear ownership, priorities, and operating rhythms.
• Partner with design, engineering, marketing, operations, and analytics to deliver a cohesive consumer experience.
• Identify and eliminate friction across the patient journey, improving conversion, intake completion, and retention.
• Own the consumer product technology stack and external partners, making informed build-versus-buy decisions.
• Define and track key product metrics, including funnel conversion, ID verification, time to first dose, refill rates, and retention.
• Scale the product roadmap, team, and operating model as the consumer business grows.

You Bring

• 5–10 years of digital Product Management experience, including at least 3 years in consumer health, telehealth, or pharmacy.
• Experience leading a consumer website or app build from concept through launch, ideally involving a rebrand or new product lines.
• Experience managing product managers, including setting priorities, defining ownership, and developing teams.
• Experience leading design and engineering teams, agencies, or external development partners through major builds.
• Understanding of regulated consumer healthcare workflows, including identity verification, consent, and payments.
• Track record of improving conversion and customer experience through funnel analytics and measurable product changes.
• Experience managing third-party platforms and vendors, including build-versus-buy decisions.
• Strong cross-functional leadership and the ability to operate strategically while remaining hands-on in a fast-moving environment.

Must Have Requirements

• Must be authorized to work in the United States of America (no sponsorship required).
• If remote, must be okay with travel to NYC on occasion