Senior Brand & GTM Campaign Architect

FinTech Collective, LLC; Mountain View (CA); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

401(k) match

Health insurance options

Disability coverage

Life insurance

Unlimited PTO

Job summary

Gen in Tempe, Mountain View, CA (onsite 3 days per week) leads the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams to develop breakthrough creative that brings brand messaging to life across major campaigns and launches.

The role combines creative development and production leadership with brand strategy and GTM integration, ensuring storytelling is insight-driven, differentiated, and delivered with the discipline needed to drive measurable business

Qualifications

• 10+ years in creative development, brand campaign strategy, or integrated marketing.
• Experience leading creative development and production for large-scale brand campaigns or major product launches.
• Strong brand positioning, messaging architecture, and integrated campaign systems.

Responsibilities

• Translate LifeLock's brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms.
• Own messaging development for key initiatives, crafting value propositions, key selling points, and product narratives that translate brand and product strategy into clear, differentiated positioning.
• Design campaign architecture for key initiatives, defining strategic platforms, messaging hierarchies, and audience segmentation.
• Ensure brand principles and guardrails are reflected in every campaign brief and creative territory.
• Author comprehensive campaign briefs grounded in audience insight, product differentiation, and measurable business goals.

Skills

Brand strategy

Campaign leadership

Integrated marketing

AI in marketing

Analytics

Job description

Gen in Tempe, Mountain View, CA (onsite 3 days per week) leads the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams to develop breakthrough creative that brings brand messaging to life across major campaigns and launches.

The role combines creative development and production leadership with brand strategy and GTM integration, ensuring storytelling is insight-driven, differentiated, and delivered with the discipline needed to drive measurable business