Head of Brand

Jobtailor; California (MO); Hybrid; USD 180,000 - 280,000; Full time

Job summary

Adobe Creative is seeking a visionary Brand Design Director to lead identity systems across products and surfaces, including AI-enabled brand governance.

You will build in-house capabilities, recruit and mentor leaders, advance modular brand architectures, and partner with executive teams to drive brand strategy globally.

Deep expertise in typography, color, image-making, motion and a keen sense of culture and technology will shape Adobe's brand for the next era.

Qualifications

• 15+ years of experience in brand design, visual identity or multidisciplinary brand leadership.
• World-class portfolio of identity systems for iconic global brands.
• Experience as Design Partner, Executive Creative Director, Global Brand Design Director or equivalent.
• Industry recognition through D&AD, The One Show, ADC, Cannes Lions or equivalent.
• Strong taste, visual judgment and systems thinking.
• Experience building or transforming in-house brand capability.

Responsibilities

• Lead Adobe's brand design and identity systems across products, campaigns and platforms.
• Build identity frameworks, tools, and workflows enabling brand decisions.
• Recruit, develop, and mentor in-house Brand Design Directors and teams.
• Define governance for AI-assisted brand output and determine automation vs human authorship.
• Partner with Product and executives to ensure brand coherence and strong market presence.
• Represent Adobe's brand system in executive and cross-functional forums.

Education

D&AD, The One Show, ADC, Cannes Lions certifications

Tools

Adobe Creative Cloud

Firefly

Generative AI Workflows

Job description

• Own Adobe's identity architecture and core brand system across products, audiences, experiences and surfaces
• Establish the point of view on a modern, adaptive global brand in the age of AI
• Define principles, visual codes, behaviors, verbal identity, naming architecture, nomenclature and tone of voice
• Build identity frameworks, tools and working practices that enable strong brand decisions
• Translate brand strategy into systems across typography, color, imagery, motion, composition, behavior and verbal principles
• Create modular, adaptive and machine-readable tools and embed brand principles into tools and workflows
• Lead corporate, portfolio and product brand expression across products, campaigns and real-world moments
• Partner with the Heads of Design, Copy and Campaigns and with Content and Experiences leaders
• Ensure the brand system performs across digital, physical, spatial, motion and emerging AI-enabled surfaces
• Build and lead Adobe's in-house team of Brand Design Directors, Art Directors, Brand Systems Designers and Brand Designers
• Recruit exceptional brand designers, develop future leaders and create a culture of high standards and experimentation
• Reduce dependence on external agencies for Adobe's core brand thinking and creative authorship
• Define Adobe Creative's point of view on AI, identity, governance and brand application
• Establish principles for evaluating AI-assisted brand output and define the role of automation versus human authorship
• Partner with Product as creative customer zero and ensure responsible AI, provenance, creator rights and Content Credentials are understood
• Represent Adobe's brand system in executive and cross-functional forums
• Advocate for earlier brand involvement in product, portfolio and business decisions
• Connect brand distinction and coherence to recognition, trust, preference and long-term value
• Present work with clarity, confidence and conviction

Requirements

• 15+ years of experience in brand design, visual identity or multidisciplinary brand leadership
• A world-class portfolio of identity systems for iconic global brands
• Significant experience as a Design Partner, Executive Creative Director, Global Brand Design Director or equivalent
• Meaningful industry recognition through D&AD, The One Show, ADC, Cannes Lions or equivalent
• Exceptional taste, visual judgment and systems thinking
• A track record of building identity systems that are both beautifully designed and operationally rigorous
• Experience navigating portfolio architecture, product brands and complex global organizations
• Experience building or significantly transforming an in-house brand capability
• Deep expertise in identity, typography, color, image-making and motion, with strong fluency across digital, spatial and emerging brand practices
• Experience developing modular, adaptive or machine-readable brand systems
• Experience directing brand agencies, design studios and specialist partners
• Deep fluency with Adobe Creative Cloud, Firefly and generative AI workflows
• A clear point of view on how AI changes brand creation, governance and application
• A commanding presenter who can communicate the value of brand to senior executives
• A genuine and current understanding of culture, design, technology, art, fashion, entertainment and creator communities
• A track record of building multidisciplinary teams, developing future brand leaders and maintaining a high standard through speed, ambiguity and change

Core Competencies

Demonstrates extensive expertise in brand design and identity systems, with a strong focus on integrating AI into brand governance and application. Proven ability to lead multidisciplinary teams and build in-house brand capabilities while maintaining high standards in design and execution.

Highest-signal resume keywords

• 15+ Years Experience In Brand Design
• Expertise In Identity Systems
• Deep Fluency With Adobe Creative Cloud
• Experience Building In-House Brand Capability
• Strong Presentation Skills

ATS Optimization Keywords

Hard Skills

• Brand Design
• Visual Identity
• Typography
• Color Theory
• Image-Making
• Motion Design
• Systems Thinking
• Modular Brand Systems
• AI-Enabled Brand Practices
• Operational Rigor

Soft Skills

• Exceptional Taste
• Visual Judgment
• Leadership
• Communication
• Collaboration

Certifications & Qualifications

• D&AD
• The One Show
• ADC
• Cannes Lions

Industry Keywords

• Global Brand Design
• Brand Governance
• Brand Expression
• Portfolio Architecture
• Creative Leadership

Tools & Technologies

• Adobe Creative Cloud
• Firefly
• Generative AI Workflows