Global Brand Design Director - AI-Driven Identity System

Jobtailor; California (MO); Hybrid; USD 180,000 - 280,000; Full time

Job summary

Adobe Creative is seeking a visionary Brand Design Director to lead identity systems across products and surfaces, including AI-enabled brand governance.

You will build in-house capabilities, recruit and mentor leaders, advance modular brand architectures, and partner with executive teams to drive brand strategy globally.

Deep expertise in typography, color, image-making, motion and a keen sense of culture and technology will shape Adobe's brand for the next era.

Qualifications

• 15+ years of experience in brand design, visual identity or multidisciplinary brand leadership.
• World-class portfolio of identity systems for iconic global brands.
• Experience as Design Partner, Executive Creative Director, Global Brand Design Director or equivalent.
• Industry recognition through D&AD, The One Show, ADC, Cannes Lions or equivalent.
• Strong taste, visual judgment and systems thinking.
• Experience building or transforming in-house brand capability.

Responsibilities

• Lead Adobe's brand design and identity systems across products, campaigns and platforms.
• Build identity frameworks, tools, and workflows enabling brand decisions.
• Recruit, develop, and mentor in-house Brand Design Directors and teams.
• Define governance for AI-assisted brand output and determine automation vs human authorship.
• Partner with Product and executives to ensure brand coherence and strong market presence.
• Represent Adobe's brand system in executive and cross-functional forums.

Education

D&AD, The One Show, ADC, Cannes Lions certifications

Tools

Adobe Creative Cloud

Firefly

Generative AI Workflows

Job description

Adobe Creative is seeking a visionary Brand Design Director to lead identity systems across products and surfaces, including AI-enabled brand governance.

You will build in-house capabilities, recruit and mentor leaders, advance modular brand architectures, and partner with executive teams to drive brand strategy globally.

Deep expertise in typography, color, image-making, motion and a keen sense of culture and technology will shape Adobe's brand for the next era.