Head of Automotive Growth & Performance Marketing

Easycare; Indianapolis (IN); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Zohorecruit is seeking an experienced automotive dealership marketing leader in Indianapolis to own the marketing strategy and vendor performance. You will partner with ownership to drive traffic, appointments, vehicle sales, and gross profit, connecting marketing dollars to measurable results.

You will manage Google Ads, Meta Ads, SEO, content, email/SMS, and third-party platforms to scale successful campaigns. A strong track record in automotive marketing is required.

Qualifications

• Automotive dealership marketing experience preferred.
• Proven ability to drive measurable growth and ROI.
• Comfortable working directly with ownership and managing multiple vendors.
• Strong data-driven and creative thinker with fast execution.

Responsibilities

• Google Ads / Paid Search campaigns management.
• Facebook & Instagram advertising campaigns.
• SEO, local search, and landing page optimization.
• Marketing for new and used inventory.
• Inventory campaigns for trucks, SUVs and models.
• Email/SMS marketing to databases.
• Video and social content strategy development.
• Google Business Profile optimization and reputation management.
• Third-party marketplaces (Autotrader, Cars.com) advertising.
• Service and fleet marketing initiatives.
• Retargeting, budgeting, attribution and ROI reporting.

Skills

Google Ads

Facebook/Instagram Ads

SEO & Local SEO

Landing Page Optimization

Email Marketing

ROI Reporting

Vendor Management

Tools

GA4

Dealer.com

VinSolutions

Autotrader

Cars.com

Google Business Profile

Job description

Zohorecruit is seeking an experienced automotive dealership marketing leader in Indianapolis to own the marketing strategy and vendor performance. You will partner with ownership to drive traffic, appointments, vehicle sales, and gross profit, connecting marketing dollars to measurable results.

You will manage Google Ads, Meta Ads, SEO, content, email/SMS, and third-party platforms to scale successful campaigns. A strong track record in automotive marketing is required.