Director of Marketing & Growth

Easycare; Terre Haute (IN); Hybrid; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Zohorecruit is seeking a Director of Marketing & Growth for a franchised automotive dealership in Terre Haute, IN. This on-site role leads the regional marketing strategy, budgets, campaigns and vendor relationships to drive traffic, appointments and vehicle sales.

The position demands automotive retail expertise, hands-on management of Google/Meta ads, SEO, inventory marketing and content. A strong track record in scalable growth and ROI focus is essential.

Qualifikationen

• Automotive dealership marketing experience strongly preferred.
• Experience with Google Ads, Meta Ads, GA4, Dealer.com, VinSolutions, vAuto, Autotrader, Cars.com and Google Business Profile is highly valuable.
• Competitiveness, data-driven mindset, creativity, speed, and high accountability are required; direct reporting to ownership and managing multiple vendors.

Aufgaben

• Own Google Ads / Paid Search, Facebook & Instagram advertising.
• Own SEO, local search, website conversion and landing pages.
• Lead generation for new/used inventory, service, and fleet marketing.
• Manage budgets, attribution and ROI reporting to ownership.
• Coordinate with third-party vendors and track performance.

Kenntnisse

Data-driven

Marketing strategy

Lead generation

Budget management

ROI reporting

Vendor management

Ownership communication

Tools

Google Ads

Facebook Ads

Instagram Ads

GA4

Dealer.com

VinSolutions

vAuto

Autotrader

Cars.com

Google Business Profile

Jobbeschreibung

Terre Haute, United States | Posted on 09/30/2026

Full-Time | On-Site | $90,000–$120,000 Base + Performance Bonus

A growing franchised automotive dealership is looking for a high-level Director of Marketing & Growth to help us aggressively expand throughout a 100-mile market.

This is NOT a social media manager position.

We need someone who understands automotive retail, knows how to generate traffic and can connect marketing dollars directly to appointments, vehicle sales, vehicle acquisitions, service customers and gross profit.

Your Mission

Help turn our dealership into a dominant regional automotive brand. You will work directly with ownership and have responsibility for the dealership's overall marketing strategy, execution, vendors and performance.

You Will Own

• Google Ads / Paid Search
• Facebook & Instagram advertising
• SEO, local search, website conversion and landing pages
• New and used inventory marketing
• Truck, SUV and model-specific campaigns
• Email/SMS database marketing
• Video and social content strategy
• Google Business Profile and reputation
• Autotrader, Cars.com and third-party vendors
• Service and commercial/fleet marketing
• Retargeting, budget management, attribution and ROI reporting

We Care About Results

We are not hiring someone to report likes, followers and impressions. We want someone who understands:

• MARKETING
• LEAD
• APPOINTMENT
• SHOW
• SALE
• GROSS

You should be able to tell ownership:

• What we spent.
• What it produced.
• What we sold.
• What each sale cost us.
• If a campaign works, scale it. If it doesn't, fix it or kill it.

Who We Want

• Automotive dealership marketing experience is strongly preferred.
• Experience with Google Ads, Meta Ads, GA4, Dealer.com, VinSolutions, vAuto, Autotrader, Cars.com and Google Business Profile is highly valuable.
• We're looking for someone who is competitive, data-driven, creative, fast-moving and highly accountable. You must be comfortable working directly with ownership, managing multiple vendors and being held accountable for measurable growth.

First 90 Days

• 30 Days Audit every marketing vendor, campaign, website, CRM source and advertising dollar.
• 60 Days Launch aggressive regional conquest, inventory, vehicle-acquisition and content campaigns.
• 90 Days Show us what's producing sales, scale the winners and eliminate wasted spending.

Compensation

• $90,000–$120,000 base salary + significant performance bonus. Compensation can be higher for an exceptional candidate with a proven automotive track record.

The Opportunity

• We're not looking for someone to maintain what already exists. We're looking for someone to build something bigger. Ownership is committed to inventory growth, technology, advertising and regional expansion. If you've successfully grown dealership traffic and sales and want the opportunity to build a marketing operation with direct access to ownership, we want to hear from you.